If you have ever tried to take a selfie with your dog, you will know the pain. It’s almost impossible to shoot a good picture. Well, except if you have the required accessory. Introducing SelfieStix by Pedigree.
Dogs might be sleeping most of the day, but I am certain that you will never get them to stand still for a selfie. And even if you do, they will probably not be looking at the camera. Except if you “make” them.
Introducing the SelfieStix. The first-ever device that guarantees perfect selfies with your dog. Pedigree created the campaign together with BBDO and gave away thousands of these small plastic devices that clip onto your phone and hold a DentaStix, Pedigree’s #1 choice of treat.

You can’t take a bad dog selfie with SelfieStix by Pedigree
They could have stopped there. The world would already be a better place now that dogs have mastered the art of the selfie. But they didn’t. They took it even further. BBDO and Pedigree created the SelfieSTIX app, basically the first Snapchat for dogs, with dog face filters.
While it seems like a no-brainer, the team had to develop unique dog facial recognition technology using the Stanford University dog dataset to train their AI.
I am telling you, SelfieStix has changed the face of the world.
You might also like
More from Featured
This Week: The 10 Most Talked About TV Ads On Social Media
Welcome to the new edition of our 10 most talked-about TV ads on social media: Dolly Parton, Airbnb and a real …
WhatsApp Is Working On New Self-Destructing Images Feature
After launching disappearing messages last year, WhatsApp is now working on images that self-destruct when you leave a chat.
DEAL WITH IT Meme Graphic Auctioned Off As An NFT
After the Nyan Cat, the famous 'DEAL WITH IT' meme graphic has also been auctioned off as an NFT last …
A New Nintendo Switch With 7-Inch OLED Screen Is Coming This Year
According to reports, a new Nintendo Switch could be coming this year, with an impressive 7-inch OLED screen provided by …
Banksy Shares Bob Ross-Dubbed Video Revealing His New Work
Banksy pays tribute to Bob Ross in a video reveal of his latest artwork: Oscar Wilde escaping a Prison in …
WhatsApp Adds 1-To-1 Voice And Video Calls To Desktop
WhatsApp is adding a 1-to-1 voice and video call feature to WhatsApp on desktop. Group calls could follow soon.
An Instagram Bug Made Likes Disappear For Some Users
If you've suddenly seen Likes disappear from your posts on Instagram this week, you're not the only one.
New Kings Of Leon Album Will Be Available As An NFT
Kings of Leon is about to make history as the first band to make an album available as an NFT …
This Levitating Baby Yoda Figure Is For The Ultimate Star Wars Fan
Forget plush toys. Mattel is giving you the opportunity to bring home an extremely rate levitating Baby Yoda figure.