If you have ever tried to take a selfie with your dog, you will know the pain. It’s almost impossible to shoot a good picture. Well, except if you have the required accessory. Introducing SelfieStix by Pedigree.
Dogs might be sleeping most of the day, but I am certain that you will never get them to stand still for a selfie. And even if you do, they will probably not be looking at the camera. Except if you “make” them.
Introducing the SelfieStix. The first-ever device that guarantees perfect selfies with your dog. Pedigree created the campaign together with BBDO and gave away thousands of these small plastic devices that clip onto your phone and hold a DentaStix, Pedigree’s #1 choice of treat.
You can’t take a bad dog selfie with SelfieStix by Pedigree
They could have stopped there. The world would already be a better place now that dogs have mastered the art of the selfie. But they didn’t. They took it even further. BBDO and Pedigree created the SelfieSTIX app, basically the first Snapchat for dogs, with dog face filters.
While it seems like a no-brainer, the team had to develop unique dog facial recognition technology using the Stanford University dog dataset to train their AI.
I am telling you, SelfieStix has changed the face of the world.
More from Featured
Killing Insta Cycling Stereotypes With @gravel_tryhard
Even cycling seems to be constantly exploiting women in a not so unfamiliar fashion - sexualising women… on a bike.
How To Get Started With Facebook Mobile App Installs Campaigns
Getting your app downloaded can be a challenge. Here’s how to use Facebook ads to effectively promote and increase your …
LinkedIn Introduces Lookalike Audiences, Interest Targeting, And Audience Templates
Following the introduction of interest targeting in January, LinkedIn is introducing three new ways to help advertisers reach the right audiences …
