The Word Cup is over and so are the soccer related ads. This week brings back more “traditional” TV advertisers, led by Old Spice, GEICO and Gain.
TV ads are no longer just “TV ads.” Their success is now also based on how engaging they are across social platforms. Here are this week’s top 10 most-talked-about TV ads on social.
#1 – Old Spice, ‘Talk to the Land’
#2 – Gain Flings!, ‘The Sweet Smell of Defeat’
#3 – GEICO, ‘Excessive Use of Packing Bubbles’
#4 – Mazda, ‘Anthem’
#5 – Allstate, ‘Mayhem: Ring Bearer’
#6 – Mercedes-Benz Summer Event, Rescue’
#7 – Apple Mac, ‘Behind the Mac’
#8 – Pepsi, ‘This Is the Pepsi That Gets You Stuff’
#9 – adidas, ‘Create the Answer’
#10 – State Farm, ‘She Shed’
Is there a future for TV advertising? Of course there is. But each TV spot will have to take into account its social media potential. As you can see, the amount of media spend doesn’t always link to how successful a spot gets to be on social!
This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity, to evaluate ad performance compared with its industry set.
You might also like
More from Featured
In celebration of the 35th Anniversary of "Raising Hell," hip-hop group RUN DMC has dropped a limited-edition collection of artwork …
Adobe has released its Global Emoji Diversity & Inclusion Report, exploring the impact of emoji inclusion and representation on how …
"Subject to Availability," a painting "vandalized" by Banksy to highlight climate change is set to hit another auction record.
Five years after our first Beat the Buzz event, we're trying something new. Meet Beat the Buzz Friday chit-chat.
Instagram like counts, should we show them or hide them? Instagram cannot decide, so now they will ask us to …
Snapchat is collaborating with the Los Angeles County Museum of Art to bring five augmented reality monuments to Los Angeles.