The Word Cup is over and so are the soccer related ads. This week brings back more “traditional” TV advertisers, led by Old Spice, GEICO and Gain.
TV ads are no longer just “TV ads.” Their success is now also based on how engaging they are across social platforms. Here are this week’s top 10 most-talked-about TV ads on social.
#1 – Old Spice, ‘Talk to the Land’
#2 – Gain Flings!, ‘The Sweet Smell of Defeat’
#3 – GEICO, ‘Excessive Use of Packing Bubbles’
#4 – Mazda, ‘Anthem’
#5 – Allstate, ‘Mayhem: Ring Bearer’
#6 – Mercedes-Benz Summer Event, Rescue’
#7 – Apple Mac, ‘Behind the Mac’
#8 – Pepsi, ‘This Is the Pepsi That Gets You Stuff’
#9 – adidas, ‘Create the Answer’
#10 – State Farm, ‘She Shed’
Is there a future for TV advertising? Of course there is. But each TV spot will have to take into account its social media potential. As you can see, the amount of media spend doesn’t always link to how successful a spot gets to be on social!
This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity, to evaluate ad performance compared with its industry set.