This week’s top 10 is technology-led, with Apple and Google leading the way. Target makes its way back and #JumpontheWagen stays on top for a third week in a row.
TV ads are no longer just “TV ads.” Their success is now also based on how engaging they are across social platforms. Here are this week’s top 10 most-talked-about TV ads on social.
#1 – Apple Mac, ‘Behind the Mac’
#2 – Google Assistant, ‘Just Say Hey Google’
#3 – Snickers, ‘Cheerleader / Grandma’
#4 – Volkswagen, ‘Jump on the Wagen’
#5 – Target, ‘Same Day’
#6 – Pepsi, ‘Uncle Drew: Timeless’
#7 – Mercedes-Benz Summer Event, Rescue’
#8 – Lucky Charms ‘Magical Unicorn Marshmallow’
#9 – Sonic Drive-In Crispy Tender Dinner, ‘Flispy’
#10 – Jeep, ‘Jeep Jurassic: Have We Met’
Is there a future for TV advertising? Of course there is. But each TV spot will have to take into account its social media potential. As you can see, the amount of media spend doesn’t always link to how successful a spot gets to be on social!
This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions, and search activity, to evaluate ad performance compared with its industry set.
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