Google has announced that all advertisers globally can now buy the YouTube Masthead on a CPM basis, as a seamless cross-screen buy or only on TV Screens.
Back in September Google announced an open beta test bringing the YouTube Masthead to TV Screens in addition to mobile and desktop placements.
Following the success of the test in some select markets, all advertisers will now be able to run their ads on mobile, desktop, and TV Screens – as part of a seamless cross-screen buy – or choose to run them only on TV Screens.
Furthermore, advertisers will be able to do so on a CPM basis as well as CPD. This development is particularly important since the YouTube Masthead on TV screens has the potential to drive a lot of awareness for advertisers with the “rich audio and visual experience” it offers – especially when combined with the home placement.
Broadcaster FOX has been testing the Masthead on TV screens during the last month to drive awareness for The Masked Singer hit show.
Natalie Park, VP of Media at the company commented that “This first-of-its-kind initiative reaches viewers where they live, right at their point of viewing, and with YouTube’s scale, it’s the perfect partnership and a fantastic way to promote our #1 show.”
Advertisers can preview the Masthead with their videos and customizations here.
Image credit: Google
You might also like
More from Google
Google Product Studio Lets Merchants Create Product Imagery With Generative AI
Google is launching Product Studio, a new tool that lets merchants create product imagery for free, using generative AI. Google Product …
Google Will Delete Accounts That Have Been Inactive For Two Years
Google said it plans to delete account that have not accessed any of its services for two years, as part …
Google I/O Keynote Round-Up: All-In On AI
During its I/O keynote, Google showed off its latest advances in AI, across search, photo editor and Bard, its own …
Gmail Is Getting Blue Verified Checkmarks Too
A blue checkmark on Gmail means companies have successfully verified their identity through BIMI, showing they are a legitimate sender. It …
No More Passwords, Google Is Rolling Out Passkeys Globally
You no longer require a password to sign in on to your Google account, with passkeys rolling out to all …
Tech Companies Are Teaming Up To Free Us From Passwords
Apple, Google, and Microsoft are committing to expanded support for the FIDO standard to bring a passwordless future.
You Can Now Create Custom Voices With Google Cloud Text-to-Speech API
Google Cloud has announced a new feature within its TTS API that lets users generate a unique, new synthetic voice …
Google Replaces Classic Hangouts With Chat On Workspace
On March 22, users attempting to access Google's Hangouts chat services will automatically be redirected to Google Chat instead.
Google Rolls Out New Search Filters To All Users On Drive
Almost two years after introducing search chips into Gmail, Google has now announced the rollout of supportive filters to Google …