V1.2 of Google Ads Editor was released last week, and it includes support for several new campaign types and updates to multi-account management.
Advertisers using Google Ads Editor will be pleased to know that the latest update of the app brings with it several improvements. Probably the most important of these is that it now supports App campaigns for engagement and Discovery campaigns, meaning that advertisers can now create and edit these campaign types within the Editor, at scale.
It’s now also easier to share existing negative keyword lists across accounts, simply by applying them in the Editor’s Shared Library. Negative keyword lists are an important part of any search campaign, as it helps advertisers make sure their ads don’t show in searches related to specific keywords.
Historically, looking for an error in Google Ads Editor has been a bit of a nightmare – especially when there are several accounts to look through. To help advertisers find and fix errors, the updated Editor will now let them search for them across campaigns and accounts, making it much faster to look in all the possible places where a potential issue occurred.
Furthermore, in order to save time for advertisers, Editor is making it easier for them to find the fields they are looking for by condensing the edit pane. Empty fields – video IDs or custom parameters – will now be hidden by default, allowing advertisers to scroll through fields much faster. Empty fields can, of course, be shown optionally.
In order to update labels on an item via CSV import or “Make Multiple Changes,” advertisers had to specify the full set of labels. They can now add or remove labels while keeping all existing labels, by adding the “+” in front of their label names to preserve any existing labels or by adding “-” in front of their label to remove it, while preserving other labels.
Finally, in Editor when advertisers upload new images from files on their computer, the file name will be used as the image name. When the images are uploaded to a Google Ads account, the image data is uploaded as well. Similarly, when downloading from the Google Ads account, the names of images remain the same.
You might also like
More from Google
Google Photos Gets A New Video Editor
After launching its new photo editor on Android last year, Google Photos is now rolling out a new video editor …
Chrome Now Mutes Notifications When You Are Sharing Your Screen
Chrome is giving users more privacy and fewer distractions, by muting web notifications while screen sharing.
Google Now Lets You Check Your Video And Sound Before Joining A Meet Call
Google has announced a new feature that lets you quickly preview how you look on camera before going on a …
Google Now Adds More Context To Search Results Before You Click On Them
Google has started testing a feature that provides information about search results - letting users get more context about them.
Google Docs Now Shows You Out Of Office Information When Replying To Or Mentioning Someone
Google has announced that out of office information will now be available when replying to or mentioning someone in Google …
Google Maps Rolls Out New Street-Level Details In Four Cities
Google Maps announced it's rolling out street-level details - like crosswalks, sidewalks, and more, in four major global cities.
Google Now Has A Guest Mode On Its Smart Speakers
The new Guest Mode on Google Smart Speakers limits access to your persona data like your calendar and won't save …
Google Brings Smart Compose And Autocorrect To Comments In Docs
To help users write comments quickly, Smart Compose and autocorrect are now available when adding comments in Google Docs.
Google Tests Adding TikTok And Instagram Videos To Search Results On Mobile
Google is testing a new feature that will bring TikTok and Instagram videos into a carousel at the top of …