If you’re not sure whether you should include social media activations for your event, then you should reconsider. But even if you are using social media for promotion and coverage, are you sure you’re leveraging its full potential?
Also Read: This Is What Happens After You Attend a Facebook Event
Events can take up to 20% of the total budget allocated for marketing activities. Most events aim at raising awareness around the event itself and or a certain brand associated with it and create a new information channel. Although event planners are considering social media a necessity, most of them turn to Facebook, Twitter and LinkedIn to promote their event, possibly missing opportunities from other social media channels.
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As you can see, organising an event is quite an overwhelming task and the provision for online activities can add up to the effort. Fortunately enough, the guys at TribalCafe have put together an infographic with the essential checklist you should have when you start your planning process.
Key Points To Take Away
- – Target your audience, so that you can now which type of attendants you should expect. This will help you set your tone of voice and create the right kind of advertising.
- – Create a content schedule to distribute relevant material throughout the pre-event phase.
- – Select the tools that will help you monitor and measure the social media impact of your event and set your KPIs, that you will need to report on after the completion of the event.
- – Chose your (unique) hashtag, as this will be the main tagline of your event.
- – Encourage people to check in and generate conversations throughout the course of the event. Connect people to people and provide feedback and questions to the speakers.
- – Identify the key influencers and people who are reporting on the event and provide them with behind-the-scenes information that they will use for their blogs.
- – Gather all the feedback provided during the event and keep it as a place where you can find ideas for future events and tips on improving the experience. Thank the attendants and speakers and publish all presentation material on the web for their reference.
Have a look below.
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