We often talk a lot about how social media has changed the way we communicate. But the biggest change of all, happened to the way we make and consume video. Since 2005, the year when YouTube was born, a revolution started, boosted by Google which quickly acquired the video platform back in 2006. Today everything is video, and by 2019, video is expected to account for 80% of all internet traffic!
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So, are you ready to switch to video?
Also Read: Get Ready For More Call-To-Action Buttons On Facebook Videos
10 years ago, social video did not exist, well almost. It was 2005, and YouTube was born and almost immediately acquired by Google, immediately understanding its potential. Just five years later, YouTube was already receiving over 3 billion views per day! Today, YouTube reaches more 18-49 year-olds than any cable operator in the US.
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Video is expecting to keep on growing even more. By 2020, 60% of all mobile data traffic is expected to be generated by video, and 80% of all internet traffic by 2019. Huge, did you say?
From Watching To Broadcasting
Last year, a new trend emerged: live-streaming on a simple smartphone. With the launch of Meerkat, Periscope and more recently Facebook Live, anyone can now be a broadcaster. And from the millions of us who are sharing live videos, billions of views are generated each day, making video the strongest and most shared medium in the digital world.
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And how could we not talk about 360-video? YouTube and Facebook have both embraced 360-video broadcasting and are offering advertisers the possibility to test the new technology.
Now, check out this great infographic from Switcher Studio for even more information on the evolution of video in the digital age, including insights on some of the most paid YouTubers nowadays.
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