Some will call it a revolution. After introducing support for 360-degree video, Google will now let brands take advantage of this to create amazing immersive video ads on YouTube.
Also Read: Bjork Releases 360-Degree Music Video On YouTube
This does not really come as a surprise. According to Google, since their introduction back in March, 360-degree videos have performed 36% better than the standard HD videos. So it is only logical that Google will now let its brand partners take advantage of this.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
The only downside, is that these will only work on Google Chrome or on your mobile device (Android and iOS). When watching these ads, use your mouse to pan around, or tilt your phone if you’re watching from a mobile device.
Coca-Cola, Nike and Bud Light are among the first advertisers to roll out 360-degree video ads (remember to watch these in Google Chrome or on your mobile device):
The experience is really good in fact. And if you can get your hands on a Google Cardboard, you will simply be AMAZED.
Video ads combining HD resolution and 360-degree support will now doubt offer an amazing immersive experience to viewers. Next step will be for Google to get these working properly on other browsers too, if it wants to convince more brands to invest.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
[wysija_form id=”5″]
More from Youtube
YouTube’s Merch Shelf Hits Europe
Creator merch has officially made its way to YouTube in Europe and not JUST in the form of band tees …
You Can Now Download YouTube On Facebook’s Portal
Facebook has added YouTube to the list of third-party apps that users can download onto its Portal video chat device.
YouTube Makes Premieres Available To Everyone
YouTube announced this week that it's opened up its Premieres feature to all users around the world.
