There’s a growing tension as brands and consumers are at a crossroads between technology adoption and new usage, while traditional advertising techniques seem to be challenged by consumers. And word-of-mouth is driving most of what …
Marketing has always been about influencing our consumer behaviour. And to do so, marketers always had access to an arsenal of methods and channels. TV was thought to be the most efficient for long, but nowadays we know …
Marketing is changing. Social Media gave a voice to consumers, it helped them take control of the way brands communicate and promote their products to them. Nowadays, opinion leaders are called influencers and they, more …
You might have missed this, but last week, Taco Bell did something crazy. It wiped out its social media presence on Facebook, Twitter and Tumblr - erasing every Facebook posts in its timeline and getting rid …