Why Are Digital Influencers A Hot Topic Now?
There’s a growing tension as brands and consumers are at a crossroads between technology adoption and new usage, while traditional …
Instagram Is Now The Most Influential Social Marketing Platform
Marketing has always been about influencing our consumer behaviour. And to do so, marketers always had access to an arsenal …
The Top 5 Social Media News Of This Week
Now that social media has found its place within businesses and their marketing communication, it seems that the industry will now …
The True Power Of Word Of Mouth In The Digital Age
Marketing is changing. Social Media gave a voice to consumers, it helped them take control of the way brands communicate …
[Infographic]: Paid, Owned, Earned Media Explained
As we dive deeper into the digital marketing world there some traditional (cue 'boring') terms that they may at first seem …
Taco Bell Wipes Out Social Media Presence To Launch New App
You might have missed this, but last week, Taco Bell did something crazy. It wiped out its social media presence …
Google Will Add Polling Feature
Just when everyone thought that Google is planning to shut down Google+, there comes a surprise move. After a series …
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