If paying celebrities, content creators and influencers millions of dollars to use Facebook Live wasn't enough, Facebook is about to run a massive campaign for Live. Many platforms have been trying to gain superiority with their live …
Twitter is arguably the top social network when it comes to generating discussion around what's on TV. Whether it's a televised sports game or the latest episode of "The Bachelor" or a shocking season finale …
Marketing has always been about influencing our consumer behaviour. And to do so, marketers always had access to an arsenal of methods and channels. TV was thought to be the most efficient for long, but nowadays we know …
Social media users are not watching TV the same way anymore, or at least TV does not have their full focus anymore. This is what Facebook wants to convince their advertising clients. Truth is that many …