Twitter is arguably the top social network when it comes to generating discussion around what’s on TV. Whether it’s a televised sports game or the latest episode of “The Bachelor” or a shocking season finale from “The Walking Dead”, users watch it and discuss it on Twitter. A lot. Nielsen found that during the 2015-2016 TV season, nearly 1 billion TV-related Tweets were sent in the U.S. alone.
Twitter’s immediacy helps it to stay relevant in this role. Sure, big sports games are massive on the platform, but what about TV Series? Twitter users love TV series, and live tweeting has become a source of much engagement on the platform and a huge opportunity for earned media. Taking an in-depth look at TV and Twitter in 2015-2016, Nielsen gives us the numbers on the top 10 TV series generating the most engagement on Twitter from August 31, 2015, to May 29, 2016.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
It turns out that despite the shock that many “Game of Thrones” episodes give fans, “The Walking Dead” is the biggest series on Twitter. The show’s fans sent an average of 435,000 Tweets per episode. Fox’s “Empire” is the second most talked-about series with 387,000 Tweets per episode, and Game of Thrones third most talked-about series at just over 250,000 Tweets per episode. “The Bachelor” comes in at fourth place with just under 250,000 Tweets per episode at 248,000. “Empire” takes the top position with the most talked-about season premiere – 1.3 million Tweets were sent in the U.S. about it!
If you like our stories, there is an easy way to stay updated:
Follow @wersm
On the other hand, the “The Voice” had the most Tweets in one minute, with 217,000 Tweets at 8:53 pm EST on Dec. 8, 2015. ABC is the only company to have two series on the list – “The Bachelor in fourth place, and “Scandal” in tenth. Have a look at the table below for further information about the top 10 series on Twitter, or here for the full results from Nielsen’s study.
You might also like
More from Twitter
Twitter Makes It Harder To Switch To Reverse-Chronological Feed
Twitter has made it harder to switch between the Latest and Home feeds in the app, with the algorithm-based feed …
Twitter Unveils New Monetization Tracking Dashboard For Creators
Twitter recently unveiled a new Creator Dashboard to help creators make the shift into monetized content creation.
Twitter Is Working On A New Podcast Discovery Tab
User reports show a new podcast discovery button placed within the sidebar menu and the lower navigation panel of the …
Twitter Expands Birdwatch Access To More Test Users
Twitter has announced updates for its Birdwatch crowdsourced fact-checking program, and a new testing group of random US users.
Twitter Rolls Out New Bot Labels To Identify Good Bot Accounts
Developers can take part in the initiative and identify their accounts as bots, displaying a label on their profiles and …
Twitter Expands Beta Access To ‘Safety Mode’ Anti-Abuse Tool
The tool, which automatically blocks abusive accounts for seven days, has been extended to users in a number of English-speaking …
Twitter Adds Three New Payment Options To Tip Creators
Twitter is adding three more payment methods to tip creators in Africa and India, as well as adding support for …
Twitter Is Working On A Feature That Lets You Tweet Select Users Only
Twitter may soon be launching Flock, a feature that allows users to select a group of up to 150 close …