Twitter is arguably the top social network when it comes to generating discussion around what’s on TV. Whether it’s a televised sports game or the latest episode of “The Bachelor” or a shocking season finale from “The Walking Dead”, users watch it and discuss it on Twitter. A lot. Nielsen found that during the 2015-2016 TV season, nearly 1 billion TV-related Tweets were sent in the U.S. alone.
Twitter’s immediacy helps it to stay relevant in this role. Sure, big sports games are massive on the platform, but what about TV Series? Twitter users love TV series, and live tweeting has become a source of much engagement on the platform and a huge opportunity for earned media. Taking an in-depth look at TV and Twitter in 2015-2016, Nielsen gives us the numbers on the top 10 TV series generating the most engagement on Twitter from August 31, 2015, to May 29, 2016.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
It turns out that despite the shock that many “Game of Thrones” episodes give fans, “The Walking Dead” is the biggest series on Twitter. The show’s fans sent an average of 435,000 Tweets per episode. Fox’s “Empire” is the second most talked-about series with 387,000 Tweets per episode, and Game of Thrones third most talked-about series at just over 250,000 Tweets per episode. “The Bachelor” comes in at fourth place with just under 250,000 Tweets per episode at 248,000. “Empire” takes the top position with the most talked-about season premiere – 1.3 million Tweets were sent in the U.S. about it!
If you like our stories, there is an easy way to stay updated:
Follow @wersm
On the other hand, the “The Voice” had the most Tweets in one minute, with 217,000 Tweets at 8:53 pm EST on Dec. 8, 2015. ABC is the only company to have two series on the list – “The Bachelor in fourth place, and “Scandal” in tenth. Have a look at the table below for further information about the top 10 series on Twitter, or here for the full results from Nielsen’s study.
You might also like
More from Twitter
Twitter Now Publicly Shows Who You Are Paying To Subscribe To
Twitter added a "Subscriptions" button to the user profile that lets anyone see who you are paying to subscribe to. Ever …
Twitter Blue Verified Subscribers Can Now Upload 2-Hour Videos
It probably still won't convince you to sign up, but Twitter Blue subscribers can now upload videos up to 2 …
Twitter Launches Encrypted DMs, But Only For Paid Subscribers
To send an encrypted DM on Twitter, you will need to be a Twitter Blue verified user, a verified organization, …
Twitter Is Purging Old Inactive Accounts
The purge of old and inactive Twitter accounts could free up many long-coveted usernames. Musk says Twitter will be removing accounts …
Is Twitter Working On A Cheaper Verification Plan For Organizations?
Twitter is reportedly working on a cheaper alternative for organizations to get verified on its platform. Currently, the only available …
Twitter Will Offer Free API Access For Public Announcement Accounts
Twitter announced it will revert to making its API free to use for accounts posting public announcements such as weather alerts, …
Twitter Blue Checks Reappear When You Update Your Bio
Are you ready for the new episode of the Twitter Blue Checks saga? A bug makes them reappear when you …
Twitter Will Require All Advertisers To Be Verified
It seems Twitter has found yet one more way to force users into paying for verification: Advertising on the platform …
The Twitter Blue Check Apocalypse Has Begun
Twitter has begun removing blue checkmarks from legacy verified accounts, leaving paid verification as the only way to own a …
