In its effort to simplify its interactivity features across different video ad formats, YouTube is introducing new call-to-action extensions and sunsetting its existing CTA overlays.
Two years after introducing the six-second bumper ads, YouTube is introducing a new way for advertisers to maximize reach from these shorter ads: TrueView for Reach.
In a world where everything goes too fast, IKEA surprises us with the best, yet most boring, preroll ads, inviting us (and everyone else), to recognise the power of "taking it slow." It is a quest …
You hear it everyday: a video went viral. What does that mean exactly? Does it mean it successfully connected with an audience, that it conveyed the brand message? No, it means it got hundreds of …
1