If you thought that social media had no impact on purchase intent - think again. A recent study conducted by SUMO Heavy Industries revealed that 42% of adults bought an item after seeing it on social media. I …
Social media and the campaigns that drive brand success, are nothing without the people who make things happen! Each week we profile one innovative industry executive, and get them to answer 12 questions. Then, we share their …
Bit of a mouthful, that headline. Apologies folks. Let's begin by clearing things up. What do 'selling on social' and 'social selling' possibly entail. While the they are similar, they actually mean two very different things. Selling on social, can …
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