Did KFC Just Craft The Best-Ever Fried Chicken Print Ads?

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What is hot, yellowish and can “burn” you? Fire, you would say. No. In its latest advertising campaign, KFC replaced fire with Hot&Spicy fried chicken. And it is absolutely awesome.

In a world of fast-growing Internet advertising, it is nice to stumble and take a minute to admire smart and beautifully designed print ads. This campaign for KFC Hot&Spicy is the perfect example of an advertising masterpiece.

The campaign designed by Ogilvy Hong Kong uses beautiful photography of the Space Shuttle, a rocket-powered race car and a group of Power Rangers and replaced all hints of fire with pieces of Hot&Spicy fried chicken.

The design, choice of photography, lighting retouching and illustration combine to create an unbelievably smart visual campaign that will make more than one head turn around.

In these beautiful print ads, @KFC replaced fire with Hot&Spicy fried chicken. And it looks amazing.

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CREDITS:

Agency: Ogilvy & Mather Hong Kong
Client: KFC Hong Kong
Chief Creative Officer: Reed Collins
Creative Director / Business Partner: John Koay
Creative Director: Matt Nisbet
Associate Creative Director: Kai Fung Chan
Art Director: John Koay
Account Manager: Stella Fung
Project Manager: Jennifer To
Photographer: Illusion, Bangkok
Illustrator: Illusion, Bangkok
Retoucher: Illusion, Bangkok