The “Bacon Beats” record features 19 minutes and 22 seconds of the sound of bacon sizzling, a tribute to Wright brand’s founding in 1922.
I always said that the world needed more bacon and music.
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Admit it, nothing beats the smell of bacon frying in the morning. Well, Wright Brand believes that the sound of it sizzling in a hot pan can be just as enticing.
So they hired Ogilvy to produce a high-fidelity recording of it on vinyl.
The “Bacon Beats” record features a 19 minutes and 22 seconds recording of the sound of bacon sizzling. The length was chosen as a tribute to the brand’s founding in 1922. The record also features real interviews with Wright Brand employees on side B. The interviews were conducted at the Vernon, Texas bacon plant.
Ogilvy then turned to TikTok to promote the record, sending it to TikTok music producers who were encouraged to sample the ‘Bacon Beats’ and interviews within their own creative works. Ogilvy also created a full-length YouTube video showing a split screen of bacon frying in a pan and the record spinning.
Wright Brand also built upon the celebration of Record Store Day, on July 17, to ship the vinyl to independent record stores across the US, including Josey Records and Music in Dallas, A-1 Records in New York, and Port of Sound Record Shoppe in Costa Mesa, California.
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CREDITS
Executive Creator Director – Isaac Pagan
Associate Creative Director – Chris Petersen
Associate Creative Director – Seth Mollerup
Account Director – Arianna Coxe
Account Director – Kelly Jackson
Associate Producer – Mackenzie Schumann
Associate Strategy Director – Meg Crawford