Facebook IQ has published four ways in which you can adapt your ad measurement strategy, and run more effective campaigns during the COVID-19 crisis.
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With three of the biggest online shopping days coming up, people are already making shopping lists for the holidays and talking about them on Facebook. Here's what they're talking about, and who's leading the conversation.
What's the best way to tell a story with Instagram Stories? Great question! Luckily for us, Facebook IQ has a few insights about this.
A new study has found that fashion fans are highly engaged on Instagram, checking the platform 15x a day, and consuming 5x more photos each day than other Instagrammers. But that's not all.Facebook IQ recently …
A recent study conducted by Facebook IQ has found that gender-positive ads, projecting the empowerment of women and gender equality, generate more positive responses. In a People Insights post last month, Facebook IQ shared recent research …
The summertime is nearly here, at least for all of us in the northern hemisphere! The weather is getting hotter by the day, and the days longer and longer. It's those changes in temperature that …
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