Pinterest last week announced it has reached its milestone of 400 million monthly active users with Gen Z, men, and Millennials, driving user growth.
Before marketers start sharing content on social, they examine, evaluate, and pick, the platforms that are right for them. In short, most will be choosing the platforms where their audience hang out. While Facebook covers pretty much …
Ever wonder why there are more women than men on Pinterest? Notice that trolls are often male? Take a look at some fascinating gender-specific behaviours on social media. To start with the basics: while men are …
Snapchat is probably the only social network that is so appealing to the younger audience, although it is still intimidating for many marketers. Its ephemerality and its narrow audience tend to confuse several marketers on …
To make your social media presence a success, you really need to know your audience. This is self-explanatory really, but as each social platform has its own core audience, knowing this will help you decide …
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