Who won the Super Bowl? We have selected our winners, losers, and the ultimate champion among the Super Bowl ads that will air during the game.
The Super Bowl is upon us and many predict the ad game is going to be more interesting than the game itself. But, this game between the Tampa Bay Buccaneers and the Kansas City Chiefs is also the first time ever a team will play the Super Bowl at home. So who knows what may happen tonight?
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I don’t really know much about US football so I won’t attempt to predict the score or even the winner. But I do have strong feelings about some of the Super Bowl ads that will air tonight. And on that, I am willing to take a stand.
So, without further ado, here is my selection of the best and the worst of this year’s Super Bowl ads. I do, in fact, have two ads that I really like, two that I believe are embarrassing (you will see why) and then there is Budweiser, my ultimate champion.
Here goes.
Winner #1 – Cheetos
I just love seeing Ashton Kutcher and Mila Kunis together in this amazing remix of Shaggy’s “It wasn’t me.” It is a fun, well-executed, attention-catching film that really resonates.
Winner #2 – GM
Ok, I’m biased, I love Will Ferrell. But this ad is also very funny. The mighty US of A defeated by a small nordic European country (that they cannot even find), come on, that’s some good humor and a great filmography.
Co-Losers – Indeed and Guaranteed Rate
The story lacks emotion, it’s not funny, it’s not passionate. OK, it is advertising jobs and mortgages. But, and that is a big one, it is the production that costs these two to be in my “Losers” category: they relied too heavily on stock footage, and even used the same footage in their ads! That’s just plain embarrassing for an ad that costs millions of media dollars.
The Champion – Budweiser
What if the best Super Bowl ad was the one that will never air during the Super Bowl. For the first time in 37 years, Budweiser will not have an ad during the Super Bowl. Instead, the brand donated its media budget ($50 million) to promote awareness for the COVID-19 vaccine. And it has already scored over 12 million views on YouTube.
What do you think? Any other Super Bowl ads caught your attention this year? Tweet @wersm with your favorite pick.
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