Two Super Bowl ads sharing the same stock footage? Even in the middle of a global pandemic, this is embarrassing.
The real question is why go cheap when you spend millions to broadcast your ad during the biggest televised event in the world?
Related | Budweiser Has Already Won The Super Bowl
To be fair, what were the chances of one piece of stock footage appearing in two separate Super Bowl ads during the same year? Slim, at best. It is even more so surprising when you consider how much advertisers are spending to buy media space during the event.
Yet, it is 2021, and after a year like none before, it did happen.
Yes, video production is still very limited by the ongoing COVID-19 pandemic. So much so, stock footage is in higher demand than ever. But, even if the said stock footage is used as B-roll in both these ads, it is embarrassing that none of these two brands and their respective agencies even tried to gain exclusive access to the footage. After all, what are a few thousand bucks when you are spending millions to broadcast?
The culprits are Indeed and Guaranteed Rate, or to be more precise, their respective agencies…
Here’s a look at the two Super Bowl spots that share a clip in this Sunday’s broadcast.
Watch for it after 28 seconds on the spot by Indeed, and 52 seconds for Guaranteed Rate. At least they did apply different color grading to it.
And of course, it gave some ideas to other brands 😂
Does this mean we have an ad in the big game too, y'all? pic.twitter.com/p0sIDxy63C
— Popeyes Chicken (@PopeyesChicken) February 5, 2021
You might also like
More from Featured
Ahead of the holiday shopping season, Facebook has announced daily Live Shopping experiences and the return of #BuyBlack Friday.
The app announced two new features that will inform users about outages and issues with their account status directly within …
YouTube has announced that the unpopular year-end Rewinds will be substituted by another "experience" it is yet to specify.
TikTok is introducing six new partners who will create bespoke audio and sound effects for brands and offer subscriptions to …