Two Super Bowl ads sharing the same stock footage? Even in the middle of a global pandemic, this is embarrassing.
The real question is why go cheap when you spend millions to broadcast your ad during the biggest televised event in the world?
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To be fair, what were the chances of one piece of stock footage appearing in two separate Super Bowl ads during the same year? Slim, at best. It is even more so surprising when you consider how much advertisers are spending to buy media space during the event.
Yet, it is 2021, and after a year like none before, it did happen.
Yes, video production is still very limited by the ongoing COVID-19 pandemic. So much so, stock footage is in higher demand than ever. But, even if the said stock footage is used as B-roll in both these ads, it is embarrassing that none of these two brands and their respective agencies even tried to gain exclusive access to the footage. After all, what are a few thousand bucks when you are spending millions to broadcast?
The culprits are Indeed and Guaranteed Rate, or to be more precise, their respective agencies…
Here’s a look at the two Super Bowl spots that share a clip in this Sunday’s broadcast.
Watch for it after 28 seconds on the spot by Indeed, and 52 seconds for Guaranteed Rate. At least they did apply different color grading to it.
https://www.youtube.com/watch?v=pZodu9AgwZE
https://www.youtube.com/watch?v=Nf0QvCq3quk
And of course, it gave some ideas to other brands 😂
Does this mean we have an ad in the big game too, y'all? pic.twitter.com/p0sIDxy63C
— Popeyes (@Popeyes) February 5, 2021