Budweiser will not air a Super Bowl ad. Instead, they are redirecting the funds to raise awareness of the COVID-19 vaccines.
It is the first time in 37 years that Budweiser will not air a Super Bowl ad.
Related | Budweiser Revisits Iconic Whassup Ad For COVID-19 Quarantine
The Super Bowl, watched by over 160 million fans across the world, is the yearly advertising event that most brands await for. It is also the most expensive ad buy that most CMOs ever give their OK for. And while the 2021 Super Bowl will see quite a few first-time advertisers, there will not much suspense as to who will win the race this year. Budweiser already did.
Anheuser-Busch InBev, the company behind the Budweiser brand has announced that, for the first time in 37 years, it will not air an ad during the Super Bowl. Instead, the brand has chosen to redirect its funds to the Ad Council and COVID Collaborative to create a national spot to raise awareness for the COVID-19 vaccines.
Of course, the announcement generated quite the buzz, perhaps a lot more than any ad the brand could have made for the Super Bowl. Just 3 days after it was published, the film that announces Budweiser’s decision has already gained over 3 million views and countless press appearances.
PR is not dead.
You might also like
More from Featured
YouTube Is Testing AI-Generated Video Summaries
YouTube has recently started testing a new feature that automatically generates summaries of videos using AI.
Meta Prepares To Launch AI Personas To Retain And Engage Users
According to industry sources, Meta is preparing to launch its AI personas feature in an effort to increase engagement with …
TikTok To Discontinue TikTok Now, Its BeReal Clone
TIkTok is pulling the plug on TikTok Now, its BeReal clone, a little over nine month after it was first …
Miller Lite Created Beer Ice Cubes To Cool Your Beer
The Miller Lite Beer Cube Tray lets you freeze beer into small iced beer cans so you can keep your …
Meta Launches ‘Meta Quest+’ VR Subscription For $7.99
The new Meta Quest subscription will give you access to the top titles on the device every month. It costs …
New Feature Helps Creators Choose The Best YouTube Thumbnail
YouTube is trialling a new "Test & Compare" feature that helps creators choose the best YouTube thumbnail for their videos. The …
YouTube Is Adding AI-Powered Dubbing
YouTube is integrating the team from Aloud to help you dub your videos in other languages with the help of …
New VEED AI Tool Helps You Fix Your Gaze In Videos
How many times have you struggled to keep eye contact with a camera when filming a video and reading off …
Bumble Tests New Separate BFF App For Finding Friends
Dating app Bumble said it is testing a separate app, Bumble for Friends (BFF) in select markets to help users …
