Victory for Twitter as the company just won the right to livestream 25 MLS games per season in the U.S. for the next three years (which had been livestreamed on Facebook last season.)
Facebook may have signed a deal with the Major League Baseball, it just lost the right to livestream soccer games in the U.S. to rival Twitter. The deal is for the next three years and covers live matches, highlights, and features.
The MLS explained that at least 25 matches per season that are broadcasted in Spanish on Univision networks will be streamed live in English on Twitter in the U.S. via both the @UnivisionSports and @MLS accounts. The full league schedule is available here.
Twitter and the MLS will also collaborate to create unique content around the league’s major event such as the MLS All-Star Game presented by Target, Heineken Rivalry Week, Decision Day presented by AT&T and the MLS Cup.
Twitter also announced that advertising packages will soon be available to potential sponsor.
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