Snapchat is apparently testing a new section to house its original shows instead of Discover.
Following the announcement of new Creator Shows that will feature celebrities like Serena Williams, Arnold Schwarzenegger, and Kevin Hart, last week, Snapchat is now testing a new way to promote this exclusive content – a new ‘Shows’ section that’s separate from Discover and will be only about Snap’s own content.
As reported by Mashable: “Right now, Snapchat’s shows are integrated in the app’s Discover section. With this test […] an additional swipe over from the Discover page brings up a hidden ‘Shows’ section.”
The new ‘Shows’ section could make it easier for users to find and consume Snap’s original content – and help them keep up with episodes as they are released. The section could also be a place where it can insert advertising for brands to reach Snapchat’s younger audience.
Shows on Snapchat are apparently doing great, so this might actually be a really good thing. In addition to the above, Snapchat is also looking for new ways to encourage creators to work with the platform. The company recently launched the ‘Animated Comedy Creator’ and ‘Scripted Comedy Creator’ programs in this vein.
According to Variety, the aim is to help creators work on shows that are geared towards more mobile audiences.
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