Snapchat's Discover Feature Is A Hit Among Publishers

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According to TechCrunch, Discover, the editorial tool debuted by Snapchat a little bit more than month ago, has been a hit among publishers, who have seen their pageviews skyrocket since its launch.

Also Read: Snapchat’s ‘Our Story’ Goes Local

A study performed by 7Park Data shows that shows strong growth in data consumption both in Europe and US following Discover’s launch. More specifically, data consumption grew from 100 and 150 MBs per user per week, to over 400 MBs and 600 MBs per user per week, respectively.

Snapchat’s #Discover tool has increased in-app data consumption 4x times!

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And although its growth rates have been slowing down, this doesn’t mean that it’s a bad sign for Snapchat. The fact that users consume more content within the app, shows that it is past its hyper-growth phase and reveals platform maturity signs.

Discover features stories crafted by different editorial teams. It has been developed with the help of leaders in media and its goal is to put storytelling first. Media partners include National Geographic, Vice, Yahoo! News, People and many others.

Snapchat’s user growth is slowing down, however this could be a sign of platform maturity.

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It seems that Snapchat did an extraordinary move here. By offering quality content to its audience it has helped brands grow their reach in younger demographics. Let’s see what the next quarters bring.