Snapchat Brings AR Lenses To Microsoft Teams

Microsoft Teams users around the world can now use more than 20 AR Lenses thanks to a new partnership with Snapchat.

It is not the first time Microsoft has integrated Snap’s Camera Kit SDK. But this time, it actually works seamlessly.

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Microsoft Teams will be able to activate a rotating selection of 26 Snapchat AR lenses during video calls. The lenses will let users add on cat ears, appear like they are being hugged by a sloth or a teddy bear, or even carry a chicken above their heads. Snapchat AR lenses will be available on Microsoft Teams without any additional download by clicking on “Video Effects,” “More Video Effects,” and then the “Snapchat” tab.

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WeRSM Snapchat AR lenses in Microsoft Teams

WeRSM Snapchat AR lenses in Microsoft Teams

The new experience is built using Snap’s Camera software development kit (SDK). Previously, Microsoft had integrated Camera Kit to bring Snap’s AR technology into its Flip video learning platform, resulting into a significant increase in the number of videos created on the platform. In a blog post, Snap said, “There has been a 60% increase in students and teachers creating videos” since the Snap AR technology was added to the “Flip web experience.”

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Snap previously offered its own Snap Camera desktop application, which allowed users to activate filters during video calls on other platforms. The Snap Camera app was discontinued in January 2023.


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