Snap continues its growth, adding 13 million daily active users (DAUs) to Snapchat over the last quarter.
Sometimes we may forget about Snap, but the company continues to grow. They added 13 million DAUs over the last quarter, bringing the total number of users around the world to 203 million.
These numbers are really good news for Snap as they represent the highest numbers the company has shared since it went public.
Snap explains its growth is a direct result of its focus on investing in new product features and creating viral face filters. In fact, Snap estimates that 7-9 million users may have joined the app because of the face filters. Last quarter, Snap released an updated, optimized version of its Android app after years of users complaining about a poor quality experience.
One thing is for sure, Snap is still very much a platform to watch.
More from Snapchat
adidas took on Snapchat to promote its new 8-BIT baseball cleats with the first ever shoppable game on the platform.