4 Key Takeaways From Adobe's 2019 Emoji Trend Report

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Take a peek at some interesting takeaways from Adobe’s 2019 Emoji Trend Report released last week.

Today, emojis are a cultural phenomenon, shaping the ways in which we express ideas and emotions online. They are also an ubiquitous digital language, as they transcend both languages and generations.

To celebrate emojis and the recent World Emoji Day, Adobe released its first-ever Emoji Trend Report, after surveying 1,000 emoji users in the U.S.

The primary goal behind the report was to find out more about the impact of emoji on “our lives, relationships, and communications” and toe uncover “where, when, why, and how people are using emojis, and their thoughts on the future of the digital characters.”

In a recent blog post, Dan Rhatigan, Adobe’s Senior Manager of Adobe Type, looks at the results of the report, and lays down some takeaways:

A majority of Emoji Users believe that people who use emojis “are friendlier and more approachable.”

Emoji play a major roll in bringing joy, bridging barriers, and encouraging people to share their thoughts and ideas, with the majority of emoji users (93%) using them to “lighten the mood of conversations.” 91% also said that they use emojis to “show support to people.” As such, emoji users’ top three favourite emojis are 😂, ❤️, and 😘.

A majority of emoji users (81%) also believe that people who use emojis are friendlier and more approachable.

Emojis break down barriers and encourage the sharing of emotions, ideas, thoughts, and identity.

A high proportion of emoji users cited the ability to communicate across language barriers (94%) and the ability to instantly share thoughts and ideas (90%) as the biggest benefits of using emojis.

No place for emojis at work? Wrong. 61% of emoji users surveyed actually exchange emojis at work.

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In terms of conveying emotions, 65% of emoji users are more comfortable expressing their emotions through emojis than a phone call! This is especially apparent for Gen Z’ers (83%). As such, emoji users want emojis to be more inclusive and representative. 78% of emoji users want emojis to be more inclusive, and 73% want emoji customization options “to better reflect their personal appearance and identity.”

Emoji Trend Report 2019 from Adobe

Emoji use thrives and fuels positive perception in the workplace

You would think that there isn’t a place for emojis at work, right? Well, 61% of emoji users that were surveyed, actually exchange emojis at work. As Rhatigan explains, “when emojis are used at work, the majority of emoji users feel they positively impact likability (78%) and credibility (63%) and make positive news more sincere (74%).”

Did you know that 58% of emoji users are more likely to open a brand email if it has an emoji in the subject line?

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Emojis may help unlock business opportunities

Brands are looking to take advantage of emojis and they should. 58% of emoji users are more likely to open a brand email that has an emoji in the subject line, while 44% of emoji users are more likely to purchase products advertised using emojis. Surprisingly, a majority (64%) of emoji users are also willing to make a purchase with an emoji.