When Viber introduced Public Chats back in November, it was not particularly clear how this new feature could bring something new to users or brands.
But here we are, a couple of month down the line, and this combined campaign by Buzzfeed and Viber may well come to give much sense to how and why brands should use Viber‘s Public Chats.
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Today, Viber announced that Buzzfeed will be using its Public Chats feature to give readers a new way to interact with Buzzfeed’s editorial team.
Buzzfeed‘s social media editors. community moderators and editorial team will share new stories on Public Chat and adding their own comments and discussions. Although Viber users will not be able to directly chat to the editors, they will be able to follow the discussions in real-time and ‘interact’ with the images, comments, stories that are posted.
Ben Ronne, Product Lead, Growth and Data, Buzzfeed commented:
[quote]We’re always looking for new channels to expand our reach and Public Chats is a great opportunity to give Viber’s worldwide audience a way to discover and engage with BuzzFeed’s latest news, lifestyle, and entertainment content.[/quote]
This is a great promotion campaign for Viber‘s feature and on the other side, it brings Buzzfeed‘s brand content to Viber’s 500 million users. Talk about a Win-Win deal!
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