Also Read: There’s Something About Viber
The app is now testing a collection of three social games, which will be available for iOS and Android users in five countries, initially. These countries are: Belarus, Malaysia, Israel, Singapore and the Ukraine. If all runs smoothly during the testing period, then users around the globe should expect to see games becoming available around January 2015.
The partners that have been selected to cooperate with Viber in this testing period are Storm8 — which created Viber Candy Mania and Viber Pop— and Playtika, which developed the Wild Luck Casino title.
With this move, Viber expects to score on multiple fields. First, social signals attributed to the app will increase, as users will interact with their friends and social networks through the app. Then, user engagement and retention will increase significantly. Let’s not forget that Viber is following the track of other messaging apps like Kakao Talk, WeChat and Line in Asia, who have integrated gaming in their platform and have been transformed into the definitive destinations for all users who want to communicate – that is in a broader sense. Last but not least, Viber will add an alternative monetization scheme to its platform. It seems possible that the app will get some sort of commission for each purchase made through the app.
- Viber Launches Windows 8 App
- Encrypt Your Facebook Messages With Cryptocat
- Memeoirs – Print a Story Book from Your Facebook Messages
Image courtesy of Techcrunch
You might also like
More from Other Platforms
Facebook is making it easier for businesses to manage their presence across apps, letting them schedule Facebook and Instagram Stories.
Instagram like counts, should we show them or hide them? Instagram cannot decide, so now they will ask us to …
Snapchat is collaborating with the Los Angeles County Museum of Art to bring five augmented reality monuments to Los Angeles.