Viber is once again in full throttle mode. After adding video support to calls and introducing public chats, it has now added a collection of games inside the app.
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The app is now testing a collection of three social games, which will be available for iOS and Android users in five countries, initially. These countries are: Belarus, Malaysia, Israel, Singapore and the Ukraine. If all runs smoothly during the testing period, then users around the globe should expect to see games becoming available around January 2015.
The partners that have been selected to cooperate with Viber in this testing period are Storm8 — which created Viber Candy Mania and Viber Pop— and Playtika, which developed the Wild Luck Casino title.
With this move, Viber expects to score on multiple fields. First, social signals attributed to the app will increase, as users will interact with their friends and social networks through the app. Then, user engagement and retention will increase significantly. Let’s not forget that Viber is following the track of other messaging apps like Kakao Talk, WeChat and Line in Asia, who have integrated gaming in their platform and have been transformed into the definitive destinations for all users who want to communicate – that is in a broader sense. Last but not least, Viber will add an alternative monetization scheme to its platform. It seems possible that the app will get some sort of commission for each purchase made through the app.
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Image courtesy of Techcrunch
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