After stealing the show in Volkswagen’s popular Tiguan TV campaign, the Kong-style gorilla balloon is now inviting you on a wacky Instagram scavenger hunt. Can you #RuleTheRoad?
It’s called “Rule the Road” and it’s a game played on Instagram. This scavenger hunt game invites you to a race through the city, looking for the new 2018 Tiguan until October 5. There are daily clues dispatched on the platform, and you are supposed to find the new Tiguan, hidden within this busting Google-map like city. The rules are simple: find the right car, submit a screenshot to win prizes, including a 10-day trip to San Francisco, Miami, or New York.
The game map is built out of Instagram’s carousel tiles that contain lots of animated content. It definitely is entertaining. From a heated coffee-house debate, a trip to the zoo, a visit with construction workers high above ground… the game features many characters (including the wacky gorilla balloon of course) and several editions of the Volkswagen Tiguan… Here is the thing though… only one of these is the new 2018 Tiguan.
The whole game, like many other Instagram creative campaigns, plays with the Instagram grid… so it might look really weird for some users who already have the platform’s new “four-across” photo grid…
CREDITS
Deutsch for the VW Tiguan
Rule the Road – Instagram Experience
LIVE date 09.15.17
https://www.youtube.com/watch?v=ZxSua7cV-tw
You might also like
More from Creative Campaigns
Messi In MLS – Why Apple Is The Big Winner
The GOAT will play in Miami next season, but the big winner is undoubtedly Apple, which has MLS streaming rights …
Twitter Blue Subscribers Now Get Up To One Hour To Edit Their Tweets
Not only do Twitter Blue subscribers get to edit their tweets, but now they will have up to 60 minutes …
Leaked: Instagram Is Working On An AI Chatbot
Images leaked by app researcher Alessandra Paluzzi show that Instagram is working on an AI chatbot. According to the images shared …
ChatGPT Maker OpenAI Is Now The Fastest Growing Website
Traffic to the OpenAI website grew by 54.21% in March – the greatest leap among the world’s leading websites. OpenAI now …
This Digital Artist Takes Album Covers to the Next Level With Generative AI
Alexander Dobrokotov, a digital artist, used generative AI to envision a broader canvas around some of the most famous album …
Forget ‘Hey Siri’ – Apple Is Changing The Trigger To Just ‘Siri’ In iOS 17
Soon You Will Just Have To Say 'Siri' To Trigger Apple's Digital Assistant. The change is coming as part of …
Meta To Release Over 20 New Games For Quest Headsets
After introducing a $499 Quest 3 headset that will arrive this fall, Meta announced over 20 new games for Quest …
BeReal Launches RealChat, Its New Messaging Feature
RealChat, BeReal's new messaging feature is set to revolutionize how users interact on the app, allowing one-on-one messaging, private BeReals, …
Black Mirror Season 6: The Official Trailer
Netflix has released an official trailer for Black Mirror Season 6, and it might give you nightmares. Season 6 will be …
