Roku has launched a new one-stop shop for live broadcasting, which will make it easier for users to find live TV programs.
Roku has announced the launch of a new service dedicated to Live TV fans called Live TV Zone, which will host Roku’s own Live TV Channel Guide, providing access to more than 200 free live linear television channels.
These channels span a broad range of genres, including news, sports, kids and family, lifestyle, Spanish language entertainment, and more, in an easy-to-navigate, on-screen guide experience.
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In addition, the new Live TV Zone offers a series of third-party apps such as YouTube TV, Hulu, fuboTV, Philo, and Sling. However, it will also provide users with a list of their recently watched items, entertainment programming, sports, and local and national news coverage.
To access the Live TV Zone, users can head to their Live TV tab from the left-hand navigation menu.
Recently, Roku has been focusing on expanding its live TV features. In last year’s Roku OS 10.5 update, the company expanded voice command support adding a new mobile menu and easier access to its live TV guide.
Last fall, the platform also doubled the number of free-to-stream live channels after adding a further 200 more free channels to its Live TV on The Roku Channel.
Last year, the company surveyed 2,852 US adults and found that 61% of users without traditional pay-TV still watch live news at least multiple times a week. The decision to create a Live TV Zone – which will essentially give users direct access to live entertainment in just a few clicks – was made in light of the findings of the streaming survey.
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