Shoppable here, shoppable there, shoppable everywhere! Brands have started taking advantage of every little technological feature that will make their content convert, instantly. The latest brand to join the craze Puma.
Also Read: 12 Awesome Twitter Tips To Help You get More Conversions
The brand debuted a video, featuring English footballer Adam Lallana who discusses about Puma’s latest collections. As he talks, users can see small, clickable annotation marks that, once hit, reveal more information about the featured products.
From that point on, visitors can choose either to share the products on their social networks or shop them directly from JD Sports website. This type of technology is brought to life with the help of Smartzer, a company specialized in turning content into bespoke, shoppable experiences.
According to Fashion & Mash, the video is scoring 6.9% at conversion rates and shows earnings per click at 24 times higher than the e-commerce industry standard.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
You might also like
More from Creative Campaigns
The Reality of Careers in Social Media: Insights from Hootsuite’s Latest Report
What’s it really like to work in social media? Hootsuite’s CMO, Elina Vilk, delves deep into the current landscape of …
Do Google SEO Tactics Work on Social Media?
Do the SEO tactics we use on Google also work on social media? In this article, Hootsuite's Inbound Marketing Strategist, Liz …
YouTube Is Testing AI-Generated Video Summaries
YouTube has recently started testing a new feature that automatically generates summaries of videos using AI.
Meta Prepares To Launch AI Personas To Retain And Engage Users
According to industry sources, Meta is preparing to launch its AI personas feature in an effort to increase engagement with …
TikTok To Discontinue TikTok Now, Its BeReal Clone
TIkTok is pulling the plug on TikTok Now, its BeReal clone, a little over nine month after it was first …
Miller Lite Created Beer Ice Cubes To Cool Your Beer
The Miller Lite Beer Cube Tray lets you freeze beer into small iced beer cans so you can keep your …
Meta Launches ‘Meta Quest+’ VR Subscription For $7.99
The new Meta Quest subscription will give you access to the top titles on the device every month. It costs …
New Feature Helps Creators Choose The Best YouTube Thumbnail
YouTube is trialling a new "Test & Compare" feature that helps creators choose the best YouTube thumbnail for their videos. The …
YouTube Is Adding AI-Powered Dubbing
YouTube is integrating the team from Aloud to help you dub your videos in other languages with the help of …
