Twitter is expanding the placement of its ads beyond its platform, by allowing advertisers to show Timeline Ads within embedded timelines on third-party websites.
Twitter seems to have found a way to expand its advertising options, and the method is quite simple. Businesses will soon be able to target ads by website – and have their ads shown to visitors of third-party websites where publishers have embedded Twitter timelines. According to Business Insider, which first reported on the new feature, advertisers will be able to target audiences on other websites beyond Twitter, based on browsing and interests.
As many websites already use embedded Twitter timelines to display content from the social platform, it makes sense for Twitter to use this space as an ad placement. And while it’s nothing groundbreaking, it will help build Twitter’s ad revenue elsewhere. According to a Marketing Land report, revenue generated by these “timeline ads” will be shared between publishers and Twitter. A maximum of four ad placements will appear among the top twenty Tweets in an embedded timeline.
A Twitter spokesperson explained:
“We’re continuing to evolve and iterate the ways in which we can work with publishers to help them generate revenue through unique real-time content monetization opportunities, on and off platform.”
The spokesperson also explained that the new timeline ads feature is “an alpha test to explore new channels of demand with OpenX,” and will be evolved in the future.
You might also like
More from Twitter
Twitter is reportedly working on the rollout of Emoji reactions and a new downvote button, and no, still not an …
Twitter has begun testing a new way to let you watch YouTube videos directly in the timeline, without having to …
Twitter has added support for multiple security keys on its app, and will soon letting you link more than one …
Twitter is bringing its audio conversation feature Twitter Spaces to Android, while Clubhouse remains iOS only for the moment.
Following the rollout of Fleets in November, Twitter is now expanding functionality with stickers and Twemojis in Japan.
Twitter announced its first-ever paid product, called "Super Follow" which will let some creators ask users to pay to access …