Pinterest is already one of the leading platform to drive traffic and boost online sales. And today, Pinterest announced it is now ready to introduce its “Buy It” button, allowing users to buy stuff directly from the app.
Also Read: Pinterest Drives Traffic and Online Commerce
The “Buy It” button comes to make Pinterest the go-to app for social commerce. With its search feature, it is easy to find pins relevant to what you are looking for. And now, buying the stuff you like will only be one tap of a button away. After that, you will be able to pay by credit card or Apple Pay.
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Ben Silbermann, Pinterest co-founder and CEO, explained the new feature:
[quote]Pinterest is working with Shopify and Demandware to introduce secure purchasing for some 2 million products later this month. Supported payment platforms will include Stripe and Braintree.[/quote]
Pinterest is only acting as a platform on this as it doesn’t take a cut from sales nor will be handling delivery or customer service, these will be dealt by the seller. Security wise, Pinterest will never store your payment information, either you decide to use a credit card or Apple Pay.
The new feature will be rolling out on iOS later this month. Android and the web version will follow shortly after.
Instagram announced its own “Buy Now” button earlier. And although this will no doubt be great for advertisers and users, my guess is that Pinterest will be a clear winner in the world of social shopping.