Pinterest is currently one of the fastest growing social platforms out there at the moment but is still small relative to Facebook or Twitter. However, it has proven to be an excellent driver of traffic and e-commerce sales. In case we were already not aware of this, this research from Shopify gives us some more detail about this.
Also Read: Pinterest Unveils Cinematic Pins
Shopify explains that not only is Pinterest second driver of traffic to stores Shopify stores (Facebook is first), but the amount that shoppers spend coming from Pinterest is higher than other referring sites ($50 average). It’s because Pinners are shoppers, with over 93% using Pinterest to plan their purchases and 96% using it to gather product information. And did you know that there are 2 million people posting product pins every day?
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Those retailers interested in mobile traffic can rest assured that Pinterest has go their back. In 2015 80% of orders through Pinterest came from mobile devices! And for those worrying that it is primarily a platform for women can think again. Although there are still many more women on the platform, the male audience doubled between 2013 and 2014 and is still growing.
One of the reasons Pinterest is so good at this is the cycle of each Pin. The average Pin is re-pinned 11 times and therefore visibility is increased significantly. Therefore, it’s crucial that you use a “Pin It” button to help your shop’s users spread the word!
Have a look at the infographic from Shopify.
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