Pinterest is already one of the leading platform to drive traffic and boost online sales. And today, Pinterest announced it is now ready to introduce its “Buy It” button, allowing users to buy stuff directly from the app.
Also Read: Pinterest Drives Traffic and Online Commerce
The “Buy It” button comes to make Pinterest the go-to app for social commerce. With its search feature, it is easy to find pins relevant to what you are looking for. And now, buying the stuff you like will only be one tap of a button away. After that, you will be able to pay by credit card or Apple Pay.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Ben Silbermann, Pinterest co-founder and CEO, explained the new feature:
[quote]Pinterest is working with Shopify and Demandware to introduce secure purchasing for some 2 million products later this month. Supported payment platforms will include Stripe and Braintree.[/quote]
Pinterest is only acting as a platform on this as it doesn’t take a cut from sales nor will be handling delivery or customer service, these will be dealt by the seller. Security wise, Pinterest will never store your payment information, either you decide to use a credit card or Apple Pay.
The new feature will be rolling out on iOS later this month. Android and the web version will follow shortly after.
Instagram announced its own “Buy Now” button earlier. And although this will no doubt be great for advertisers and users, my guess is that Pinterest will be a clear winner in the world of social shopping.
You might also like
More from Pinterest
Pinterest Introduces New AR Try On for Home Decor
Pinterest is releasing a new AR Lens that lets users see how furniture would look in their homes before buying …
Pinterest To Host Its Second ‘Pinterest Presents’ Marketers Summit
On March 10th, marketers and executives will gather to hear Pinterest's updates on its work across shopping, creators, trends, and …
Men On Pinterest Are Preparing To Spend More In 2022
Pinterest published new insights revealing that the male demographic is not only growing, but also willing to spend more for …
Pinterest Explains Why Gen Z Loves Trying New Products
Pinterest's latest research reveals interesting insights about Gen Z's attitudes towards trying new products.
Pinterest Looks To Expand Its Video Creation Tools With Vochi App Acquisition
Pinterest is looking to further expand its video tools with the acquisition of the video creation and editing app, Vochi.
Pinterest Reveals TwoTwenty, A New In-House Product Experiments Team
Pinterest has announced TwoTwenty, an experimental product team and in-house incubator responsible for ideas from anyone in the company.
Scotch Brand And Tastemade Partner With Pinterest On New Holiday Campaign
Scotch Brand and Tastemade have partnered with Pinterest to deliver content inspiring Pinners to get excited about wrapping their presents.
Pinterest Reveals Holiday Gift Trends And Insights Between Generations
Pinterest has published its Gift Guide, looking at products topping wishlists this holiday season by generation.
Pinterest Launches ‘Pinterest TV’ Featuring Live, Shoppable Content
Pinterest has introduced its new Pinterest TV product, featuring new fresh episode series from its top creators every weekday.
