Pinterest is diving deeper into the advertising ocean, by shifting its focus into providing solutions for those who want to invest a hefty chunk of money for promotion. With personalisation being the holy grail of advertising and social media platforms fighting for better targeting tools, Pinterest could not let the competition drive by.
Also Read: How To Best Target Your Consumer With Facebook Ads
According to Ad Age, Eric Hadley, head of partner marketing, has revealed that Pinterest will start offering more precise targeting, apart from its broad interest targeting that covers 30 different categories. For instance, an advertiser will be able to define a specific sport -e.g. soccer- instead of sports in general, when creating an ad on Pinterest.
However, this was not the only revelation that emerged during the discussion. Hadley stated that Pinterest is also working on new ad formats and – more specifically – animated ads that move when users scroll. Although no further details were given, we should expect to have a more detailed announcement in the coming months.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Related Stories:
- Is Pinterest Considering A ‘Buy’ Button?
- Download Your iOS Apps From Pinterest
- With Tailored Product Ads, Facebook Will Boost E-Commerce
More from Pinterest
Pinterest Is The Best Platform To Connect Emotionally With Users
According to the Brand Intimacy 2019 Study by MBLM, Pinterest is the best app and social platform to connect emotionally …
Pinterest Launches Two New Features To Help Advertisers Drive More Conversions
Pinterest is introducing two new features that help advertisers on its platform optimise their ad campaigns and achieve their conversion …
Pinterest Is Still Growing Fast, Mostly Outside The US
Pinterest is growing fast! Ahead of its planned IPO, the visual discovery platform has announced some very healthy user growth.
