Pinterest is diving deeper into the advertising ocean, by shifting its focus into providing solutions for those who want to invest a hefty chunk of money for promotion. With personalisation being the holy grail of advertising and social media platforms fighting for better targeting tools, Pinterest could not let the competition drive by.
According to Ad Age, Eric Hadley, head of partner marketing, has revealed that Pinterest will start offering more precise targeting, apart from its broad interest targeting that covers 30 different categories. For instance, an advertiser will be able to define a specific sport -e.g. soccer- instead of sports in general, when creating an ad on Pinterest.
However, this was not the only revelation that emerged during the discussion. Hadley stated that Pinterest is also working on new ad formats and – more specifically – animated ads that move when users scroll. Although no further details were given, we should expect to have a more detailed announcement in the coming months.
If you like our stories, there is an easy way to stay updated:
- Is Pinterest Considering A ‘Buy’ Button?
- Download Your iOS Apps From Pinterest
- With Tailored Product Ads, Facebook Will Boost E-Commerce
You might also like
More from Pinterest
Pinterest published new insights revealing that the male demographic is not only growing, but also willing to spend more for …
Pinterest is looking to further expand its video tools with the acquisition of the video creation and editing app, Vochi.
Pinterest has announced TwoTwenty, an experimental product team and in-house incubator responsible for ideas from anyone in the company.
Scotch Brand and Tastemade have partnered with Pinterest to deliver content inspiring Pinners to get excited about wrapping their presents.
Pinterest has published its Gift Guide, looking at products topping wishlists this holiday season by generation.
Home appliances manufacturer, Whirlpool, is turning to Pinterest to set up a first-of-its-kind immersive shopping experience.
Over 100 Pinterest creators will share their knowledge as part of a new original series of shows within the Daily …