Pinterest is diving deeper into the advertising ocean, by shifting its focus into providing solutions for those who want to invest a hefty chunk of money for promotion. With personalisation being the holy grail of advertising and social media platforms fighting for better targeting tools, Pinterest could not let the competition drive by.
According to Ad Age, Eric Hadley, head of partner marketing, has revealed that Pinterest will start offering more precise targeting, apart from its broad interest targeting that covers 30 different categories. For instance, an advertiser will be able to define a specific sport -e.g. soccer- instead of sports in general, when creating an ad on Pinterest.
However, this was not the only revelation that emerged during the discussion. Hadley stated that Pinterest is also working on new ad formats and – more specifically – animated ads that move when users scroll. Although no further details were given, we should expect to have a more detailed announcement in the coming months.
If you like our stories, there is an easy way to stay updated:
- Is Pinterest Considering A ‘Buy’ Button?
- Download Your iOS Apps From Pinterest
- With Tailored Product Ads, Facebook Will Boost E-Commerce
More from Pinterest
Pinterest and Airbnb teamed up to help Internet users navigate the daunting task of trip planning for their spring and …
Pinterest announced this week that Pinterest Ads are now also available to all businesses in Germany, Austria, Spain, and Italy.
Pinterest has announced some great new features to help brands reach shoppers on its platform and to help shoppers get …