Facebook is one of the most powerful tool to reach your consumers. Most of them are indeed on Facebook and all you have to do, is to find them and send them the right message. Whether you are looking to establish your brand, educate consumers about products, increase sales or simply raise awareness for your brand, Facebook can help you.
Of course, having a Facebook page is the first step, but you will probably find that you need to go a step further to really achieve your goals. You will need advertising, and before that, you will need to know how to target your consumers on Facebook.
Also Read: The Ultimate Size Guide For Facebook Admins
[quote]Few companies know how to use Facebook effectively to meet those goals. Despite what a lot of social media gurus say, you can’t rely on Facebook to do the work for you. More often than not, you have to analyze your needs and craft a strategy that targets those needs. In many cases, you’ll find that you get the best results by doing the opposite of what Facebook wants you to do.[/quote]
Key Points To Take Away
- – Define your goals: Build awareness, educate consumers, promote your products or get more leads
- – Not all type of Facebook ads achieve the same objective – choose the right ad for the right results
- – Targeting is key – never advertise to the masses, instead create ads that target a specific audience
- Facebook Videos Now Autoplay on Mobiles
- Coming Soon: Video Metrics on Facebook
- The 2014 Social Media Ads Cheat Sheet
You might also like
More from Facebook
Facebook is to begin testing a new brand safety options, including new Facebook Ads topic exclusion controls for a small …
Back in December, Facebook's independent Oversight Board took on its first cases. Its decisions on these cases are now published.
Facebook’s daily active users decline for a second quarter in the United States and Canada, caused by user fatigue and …
Facebook has announced a revamped version of its Access Your Information tool, making it easier for users to find and …
Facebook has announced a ban, on its platforms, of ads promoting weapon accessories and protective equipment - at least through …
Following the recent events in Washington DC, Facebook CEO Mark Zuckerberg has announced an indefinite ban on Donald Trump from …
Facebook was expecting a traffic spike on its apps over New Year's Eve, but this year broke all previous records …