Pinterest is introducing two new features that help advertisers on its platform optimise their ad campaigns and achieve their conversion goals.
People who visit Pinterest are not only looking to discover or to be inspired – they’re already in the buying mindset, and so it’s important to give them the ability to complete the journey, making it as easy as possible to convert. That’s why ads on Pinterest are so valuable – “They add value to the discovery process.”
To help advertisers connect more effectively with Pinners and optimise their ad campaigns for conversions, Pinterest is bringing two new conversion features – conversion optimisation and Promoted Video for ‘conversions’ goals.
In the announcement for the new features, Pinterest explains that “conversion optimisation is a new campaign type that optimises Promoted Pins for specific consumer actions” – not just clicks. Advertisers on the platform will be able to now choose conversions as their campaign objective, inspiring Pinners to take actions like checkouts, signups, or leads.
With conversion optimisation, Promoted Pins will reach people who are more likely to take a specific action – automatically – without the need for “manual inputs” from advertisers. Pinterest says that brands testing the new conversion optimisation were able to get more traffic, more leads, and more sales with an overall lower cost per acquisition.
Furthermore, Pinterest is now also expanding its “Promoted Video offering to serve advertisers who have traffic or conversion goals.” Promoted Video that are using ‘conversions’ goals will lead Pinners to a landing page that includes a closeup of the video that was used in the ad, as well as the advertiser’s website.
As Pinterest explains, “Promoted Video has proven to be a powerful format to drive these objectives as it uses sight, sound and motion to demonstrate product features and benefits.”
These two new features are now available for all Pinterest business accounts.
You might also like
More from Pinterest
Pinterest Introduces New AR Try On for Home Decor
Pinterest is releasing a new AR Lens that lets users see how furniture would look in their homes before buying …
Pinterest To Host Its Second ‘Pinterest Presents’ Marketers Summit
On March 10th, marketers and executives will gather to hear Pinterest's updates on its work across shopping, creators, trends, and …
Men On Pinterest Are Preparing To Spend More In 2022
Pinterest published new insights revealing that the male demographic is not only growing, but also willing to spend more for …
Pinterest Explains Why Gen Z Loves Trying New Products
Pinterest's latest research reveals interesting insights about Gen Z's attitudes towards trying new products.
Pinterest Looks To Expand Its Video Creation Tools With Vochi App Acquisition
Pinterest is looking to further expand its video tools with the acquisition of the video creation and editing app, Vochi.
Pinterest Reveals TwoTwenty, A New In-House Product Experiments Team
Pinterest has announced TwoTwenty, an experimental product team and in-house incubator responsible for ideas from anyone in the company.
Scotch Brand And Tastemade Partner With Pinterest On New Holiday Campaign
Scotch Brand and Tastemade have partnered with Pinterest to deliver content inspiring Pinners to get excited about wrapping their presents.
Pinterest Reveals Holiday Gift Trends And Insights Between Generations
Pinterest has published its Gift Guide, looking at products topping wishlists this holiday season by generation.
Pinterest Launches ‘Pinterest TV’ Featuring Live, Shoppable Content
Pinterest has introduced its new Pinterest TV product, featuring new fresh episode series from its top creators every weekday.
