Pinterest is launching a new single Pin format for its chronological following tab that will allow more discovery.
In April, Pinterest introduced its chronological following tab that includes the people and boards that people are following. To make scanning from idea to idea easier, the platform is now introducing an “immersive single Pin format” within the following tab that allows for more discovery.
As Pinterest explains in the announcement for the update, the new format makes it possible for people to simply tap on a Pin in the following tab to take them directly to a website “for more information from the creators, driving traffic to influencers, publishers and brands.” It also provides Pinners with control of their experience of the platform. They can decide whether to explore chronologically, algorithmically or both.
The following tab shows Pins in the order they were saved, so users will be able to find “the freshest content and seasonal trends” there, like seasonal decor, fashion, and other ideas tied to a particular time of the year.
The feature also brings more Product Pins, making Pinterest a great holiday shopping gift guide that allows users to “scroll from in-stock product to next.” These changes will be rolling out on Pinterest’s mobile apps this week.
Pinterest’s main feed won’t change and will continue to provide mixed content including recommendations based on activity and Pins from other Pinners.
You might also like
More from Pinterest
Pinterest To Host Its Second ‘Pinterest Presents’ Marketers Summit
On March 10th, marketers and executives will gather to hear Pinterest's updates on its work across shopping, creators, trends, and …
Men On Pinterest Are Preparing To Spend More In 2022
Pinterest published new insights revealing that the male demographic is not only growing, but also willing to spend more for …
Pinterest Explains Why Gen Z Loves Trying New Products
Pinterest's latest research reveals interesting insights about Gen Z's attitudes towards trying new products.
Pinterest Looks To Expand Its Video Creation Tools With Vochi App Acquisition
Pinterest is looking to further expand its video tools with the acquisition of the video creation and editing app, Vochi.
Pinterest Reveals TwoTwenty, A New In-House Product Experiments Team
Pinterest has announced TwoTwenty, an experimental product team and in-house incubator responsible for ideas from anyone in the company.
Scotch Brand And Tastemade Partner With Pinterest On New Holiday Campaign
Scotch Brand and Tastemade have partnered with Pinterest to deliver content inspiring Pinners to get excited about wrapping their presents.
Pinterest Reveals Holiday Gift Trends And Insights Between Generations
Pinterest has published its Gift Guide, looking at products topping wishlists this holiday season by generation.
Pinterest Launches ‘Pinterest TV’ Featuring Live, Shoppable Content
Pinterest has introduced its new Pinterest TV product, featuring new fresh episode series from its top creators every weekday.
Whirlpool Launches First-Ever Virtual Showroom On Pinterest
Home appliances manufacturer, Whirlpool, is turning to Pinterest to set up a first-of-its-kind immersive shopping experience.
