Pinterest only launched Promoted Video very recently, and already it’s had so much success, that the company is launching a new style of Promoted Video in a brand new “Explore” section.
Pinterest has found that “Promoted Video brings ideas to life.” And ideas are what Pinterest is all about. With over 150 million people visiting the platform every single day, there are great opportunities to reach “a responsive audience.” One thing leads to another, so Promoted Video has been very popular and successful. To continue this trend, Pinterest is testing auto-play Promoted Video to help you “tell compelling stories.”
Promoted Video: A Rich New Canvas
With auto-play Promoted Video, a user gets to jump straight into the action as soon they discover it. For brands, it opens up the possibility of creating “episodic viewing” experiences as follow up videos play automatically after the initial one. So, it’s not just one video that a viewer discovers, but a series of videos related to your brand and/or message.
https://youtu.be/XCL_tt7_nr8
Almost as important is the new section within which Promoted video will appear. Pinterest is launching, Explore, a new section that brings together,
[quote]picks from top tastemakers, industry experts and even […] Pinterest employees, who crowdsource the best ideas using a combination of what Pinners are loving today and what’s happening in the world around us.[/quote]
Explore: A Tailored Space To Explore Today’s Picks
So, users may only have a single place to visit to discover the best content on Pinterest. By creating Explore, Pinterest is creating a space that is tailored to appeal to those who view it, making content “hard to miss.” This, will in no doubt lead businesses to utilise the new format to achieve the results they want. And that will in turn lead many more advertisers to the platform.
https://youtu.be/5yap696D244
You might also like
More from Pinterest
Pinterest Introduces New AR Try On for Home Decor
Pinterest is releasing a new AR Lens that lets users see how furniture would look in their homes before buying …
Pinterest To Host Its Second ‘Pinterest Presents’ Marketers Summit
On March 10th, marketers and executives will gather to hear Pinterest's updates on its work across shopping, creators, trends, and …
Men On Pinterest Are Preparing To Spend More In 2022
Pinterest published new insights revealing that the male demographic is not only growing, but also willing to spend more for …
Pinterest Explains Why Gen Z Loves Trying New Products
Pinterest's latest research reveals interesting insights about Gen Z's attitudes towards trying new products.
Pinterest Looks To Expand Its Video Creation Tools With Vochi App Acquisition
Pinterest is looking to further expand its video tools with the acquisition of the video creation and editing app, Vochi.
Pinterest Reveals TwoTwenty, A New In-House Product Experiments Team
Pinterest has announced TwoTwenty, an experimental product team and in-house incubator responsible for ideas from anyone in the company.
Scotch Brand And Tastemade Partner With Pinterest On New Holiday Campaign
Scotch Brand and Tastemade have partnered with Pinterest to deliver content inspiring Pinners to get excited about wrapping their presents.
Pinterest Reveals Holiday Gift Trends And Insights Between Generations
Pinterest has published its Gift Guide, looking at products topping wishlists this holiday season by generation.
Pinterest Launches ‘Pinterest TV’ Featuring Live, Shoppable Content
Pinterest has introduced its new Pinterest TV product, featuring new fresh episode series from its top creators every weekday.
