There are specific fashion brands that never seize to impress us with their digital activations and campaigns that integrate all the latest that social media have to offer. TopShop is one of them and, this time, it has has collaborated with Pinterest.
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For this London Fashion Week (and beyond may we add), TopShop unveiled a new feature that helps consumers choose their next clothes purchases based on colour themes and palettes. How is this possible?
Here’s where Pinterest comes in. The fashion brand teamed up with the social network in order to scan all Pinterest boards from influential fashion accounts and reveal the colour trends that emerge and will prevail during the following seasons.
There’s more to that though. When users sign in to Pinterest via Topshop’s website, they give permission to have their boards scanned as well. Once finished, TopShop will present them with their colour palette, which will be based on their pins selection. This way, users will get to learn more about their personal style and taste and can make more informed purchase decisions.
This is an implementation of Pinterest’s latest API toolbox that gives developers the opportunity to create their own apps, and not just the usual ‘Buy Button’.
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