Instagram has become very popular among brands in order to spread their visual message across the Web, with every tip and trick on its successful use being more than welcome.
Also Read: What Brands Must Do To Be Successful on Instagram
Instagram is all about engagement and every brand is looking for ways to grab their audience’s attention. According to a recent study from Georgia Tech, the secret to engagement on Instagram is the use of pictures with faces.
After studying 1.1 million photos on Instagram, researchers from Georgia’s Institute of Technology and Yahoo Labs observed that pictures including human faces had 38% more chances to receive likes and 32% percent more chances to receive comments.
What does this mean for your brand?
Instagram is not just about your product. It’s also about you. Your customers may be interested in your brand, but the key nowadays is to show the human aspect of your brand.
Thus, when you create an Instagram account for your business, it may be a good idea to balance the pictures that promote your product along with the pictures that depict your team members, or even your customers.
Quality over quantity
It is also important to understand that Instagram is more about the quality of the picture rather than the quantity. What’s the point of uploading selfies or even pictures of your product if they don’t have any value to your brand? Make sure that every picture is interesting and you’ll be soon surprised on the engagement you’ll generate!
If you’re wondering whether your business should be on Instagram, then check this table with the TOP 5 Industries that gain engagement on Instagram.
Related Stories:
- Trends and Impact of Social Media Marketing in 2014
- Instagram Reaches 200 Million Active Users
- Photos Just Got More Social on Twitter
You might also like
More from Instagram
How To Use Enhanced Tags On Instagram
Instagram has expanded its tagging options to allow creators to credit those who participated in creating content.
Instagram Improves Live Stream Discovery With New Profile Display Option
Instagram has added a new display option that allows creators to list their upcoming live streams on their profiles.
Cristiano Ronaldo Is Now Most-Followed Person On Instagram Ever
About six months after becoming the most-followed person on Instagram, Ronaldo has become the most-followed person ever on the platform.
Instagram Extends Reach Penalties To Include Potentially Harmful Content
Instagram is taking more decisive action against posts that may contain bullying or hate speech or that may encourage violence.
Instagram Expands Remix Feature To All Public Videos
Instagram users can now remix just about any video that has been publicly posted on the platform after January 20 …