Instagram has become very popular among brands in order to spread their visual message across the Web, with every tip and trick on its successful use being more than welcome.
Also Read: What Brands Must Do To Be Successful on Instagram
Instagram is all about engagement and every brand is looking for ways to grab their audience’s attention. According to a recent study from Georgia Tech, the secret to engagement on Instagram is the use of pictures with faces.
After studying 1.1 million photos on Instagram, researchers from Georgia’s Institute of Technology and Yahoo Labs observed that pictures including human faces had 38% more chances to receive likes and 32% percent more chances to receive comments.
What does this mean for your brand?
Instagram is not just about your product. It’s also about you. Your customers may be interested in your brand, but the key nowadays is to show the human aspect of your brand.
Thus, when you create an Instagram account for your business, it may be a good idea to balance the pictures that promote your product along with the pictures that depict your team members, or even your customers.
Quality over quantity
It is also important to understand that Instagram is more about the quality of the picture rather than the quantity. What’s the point of uploading selfies or even pictures of your product if they don’t have any value to your brand? Make sure that every picture is interesting and you’ll be soon surprised on the engagement you’ll generate!
If you’re wondering whether your business should be on Instagram, then check this table with the TOP 5 Industries that gain engagement on Instagram.
Related Stories:
- Trends and Impact of Social Media Marketing in 2014
- Instagram Reaches 200 Million Active Users
- Photos Just Got More Social on Twitter
You might also like
More from Instagram
How To Create Instagram Notes (And Delete Them!)
Instagram Notes are a new feature launched by Instagram that allows users to share posts containing only text and Emojis.Instagram …
Instagram Testing New ‘Nudity Protection’ Feature
According to reports, Instagram has started to test a new 'Nudity Protection' feature to protect users from unwanted nude content.
Does Boosting Instagram Posts Increase Profile Reach And Engagement?
Does boosting your Instagram posts lead to increased profile reach and engagement? This month, Amanda Wood, Senior Social Marketing Manager …
Instagram Is Working On ‘IG Candid,’ A BeReal Clone
Meta is looking to take advantage of the craze around BeReal with 'IG Candid' - a clone of the new …
Instagram To Test Full-Screen Photos
Instagram continues to focus on full-screen content, getting ready for a global test of "ultra-tall" photos in feed.The news was …
You Can Now Pin Up To 3 Posts To The Top Of Your Instagram Profile
Instagram will now let you pin up to three posts to the top of your profile page, including Reels, giving …
Amber Alerts For Missing Children Are Coming To Your Instagram Feed
Instagram is rolling out a new Amber Alerts functionality to bring missing children alerts into your feed.On Wednesday, Instagram announced …
Instagram Celebrate @Shop With An NYC Pop-Up Store
To celebrate its 3rd birthday and hitting 1 million followers @shop will launch an exclusive pop-up store in NYC.Instagram launched @shop …
Instagram Begins Testing NFT Sharing
NFTs are coming to Instagram, according to Head of Instagram Adam Mosseri, but it's not for everyone yet.Head of Instagram …
