Instagram has become very popular among brands in order to spread their visual message across the Web, with every tip and trick on its successful use being more than welcome.
Also Read: What Brands Must Do To Be Successful on Instagram
Instagram is all about engagement and every brand is looking for ways to grab their audience’s attention. According to a recent study from Georgia Tech, the secret to engagement on Instagram is the use of pictures with faces.
After studying 1.1 million photos on Instagram, researchers from Georgia’s Institute of Technology and Yahoo Labs observed that pictures including human faces had 38% more chances to receive likes and 32% percent more chances to receive comments.
What does this mean for your brand?
Instagram is not just about your product. It’s also about you. Your customers may be interested in your brand, but the key nowadays is to show the human aspect of your brand.
Thus, when you create an Instagram account for your business, it may be a good idea to balance the pictures that promote your product along with the pictures that depict your team members, or even your customers.
Quality over quantity
It is also important to understand that Instagram is more about the quality of the picture rather than the quantity. What’s the point of uploading selfies or even pictures of your product if they don’t have any value to your brand? Make sure that every picture is interesting and you’ll be soon surprised on the engagement you’ll generate!
If you’re wondering whether your business should be on Instagram, then check this table with the TOP 5 Industries that gain engagement on Instagram.
Related Stories:
- Trends and Impact of Social Media Marketing in 2014
- Instagram Reaches 200 Million Active Users
- Photos Just Got More Social on Twitter
You might also like
More from Instagram
Instagram’s New Twitter Competitor Revealed
Instagram's rumored text-based Twitter competitor still does not have a name, but now we know what it might look like. The …
Instagram Now Lets You Add Up To 5 ‘Links In Bio’
Instagram is rolling out a new feature for adding up to 5 'links in bio' - a feature doomed to …
Instagram Collaborative Collections Are The New Way To Save And Share Content With Your Friends
Instagram is introducing a new 'Save posts with friends' that lets you create a collaborative collection for you and your …
Meta Verified Service Goes Live In The US
Want to get the coveted blue verification checkmark on Facebook and Instagram? If you're in the US, now you can. …
Instagram Is Testing A ‘Top 3’ Sticker To Boost Engagement
According to reports, Instagram is testing a new Top 3 sticker for Stories, allowing users to highlight favorite accounts, places, …
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
Instagram Is Pulling The Plug On Live Shopping
Meta announced it will move away from live shopping on Instagram, removing the ability for users to tag products in …
How To Create Instagram Notes (And Delete Them!)
Instagram Notes are a new feature launched by Instagram that allows users to share posts containing only text and Emojis. Instagram …
Instagram Is Testing A Way To Mint And Sell NFTs
Meta has announced that Instagram is testing minting and selling NFTs on its platform with a small group of Creators …
