Twitter has started to test a new design on its mobile app that puts Twitter Spaces center-stage in its bottom navigation bar.
In this article, Amanda Wood, Social Media Marketing Manager at Hootsuite examines five social media experiments and their findings.
New Messenger API for Instagram allows Brands to manage messages directly from Hootsuite and Sparkcentral
While we're still waiting for its dark mode to drop in its mobile app, a similar feature has been spotted being tested on desktop.
Spotify is launching 'Only You,' a global campaign that includes a new in-app experience and personalized playlists.
TikTok is celebrating Pride Month with LIVE music and programming, themed in-app creative effects, and LGBTQ+ creator showcases.
Twitter is testing a new labeling feature to try to stop the spread of misinformation on its platform.
Twitter is partnering with meteorologist and veteran climate journalist, Eric Holthaus, to launch "Tomorrow" - a local weather news service.
Facebook is celebrating Pride month this year with different initiatives that will be live throughout June and, some, throughout the year.
E3 announced it will conclude this year’s virtual event with an award ceremony showcasing the "Most Anticipated" games of the year.
Twitter Fleet ads are the platform's first-ever vertical format ad offering.
After starting to test Reels ads in four markets last month, Instagram is now expanding to four more.
Twitch creators have yet again infringed on copyrights, and many accounts may be at risk of being banned.
PayPal is planning to start letting customers withdraw their cryptocurrencies, and transfer them to third-party wallets.
LinkedIn recently released its annual 'State of Sales' report, highlighting how sales teams are (or aren’t) adjusting to a 100% virtual sales scenario.
Just days after relaunching its verification application process, Twitter is once again pausing it - this time due to the huge backlog.
WhatsApp now says it won't limit app functionality if you decide not to accept its controversial new privacy policy.
Facebook Gaming is rolling out new monetization features for creators who produce gaming videos on-demand.
Creative Campaigns
- Miller Lite Created Beer Ice Cubes To Cool Your Beer
June 27, 2023 - Streamberry: Joan Is Awful, And You Can Be Too
June 20, 2023 - Find Your In: LinkedIn Transforms Laundromats into...
May 30, 2023 - MissJourney AI: Fighting Biased Gender Stereotypes
May 23, 2023 - Dove Shatters Beauty Stereotypes In Gaming
May 15, 2023 - Why Fetch Pet Insurance Is Getting Into The Craft Beer...
May 4, 2023 - Red Ink Got A Bad Rep, So Heinz Made Its Own Tattoo...
May 2, 2023 - Hendrick's Chat G&T Poses As A Human-Centered Alternative...
April 28, 2023
Experts Talk
- The Reality of Careers in Social Media: Insights from...
January 29, 2024 - Do Google SEO Tactics Work on Social Media?
January 24, 2024 - Does Custom Alt Text Improve Reach On Instagram?
May 17, 2023 - Does Cross-Posting YouTube Links On Other Platforms...
April 11, 2023 - Do LinkedIn Pods Work? Performance Insights And Key Learnings
March 2, 2023 - Instagram Reels: Do Longer Captions Lead To More Engagement?
September 29, 2022 - Does Boosting Instagram Posts Increase Profile Reach...
September 7, 2022 - TikTok’s 7-Second Challenge: Performance Insights...
May 12, 2022
Interviews
- 12 Questions With Stephanie Hilger
January 14, 2020 - 12 Questions With Keith Kakadia
January 5, 2020 - 12 Questions With Claire Kennedy
December 26, 2019 - 12 Questions With Claire Hoang
December 18, 2019 - 12 Questions With Thomas Weingarten
December 16, 2019 - 12 Questions With Renee Vaughan Sutherland
December 5, 2019 - 12 Questions With Alex McCann
November 20, 2019 - 12 Questions With Lorenzo Mitil
November 6, 2019