Meta is trying to make AI glasses feel less like a gadget launch and more like a daily habit. In India, the company has named actor Ranveer Singh its first Ray-Ban and Ray-Ban Meta brand ambassador while introducing new hardware and a more capable AI layer for the glasses.
The full move is outlined in Meta’s official announcement, which frames the partnership as part of a broader “Frame Your True Self” campaign. The celebrity association gives the product cultural visibility, but the more important development is what Meta is asking the glasses to do once the campaign attention fades.
Ray-Ban Meta becomes more practical
Ray-Ban Meta Gen 3 is now available in India from INR 44,300, with 27 colour and lens combinations across Aviator, Zena and Wayfarer styles. The hardware is slimmer, offers up to nine hours of battery life, and adds a customisable action button for quicker access to Meta AI.
Meta is also promising a six-microphone array that cuts more than 90% of background noise, alongside a 12-megapixel camera, 3K Ultra HD video recording and dynamic photos that let users select the strongest frame. Those details matter because they move the pitch beyond hands-free capture. The glasses are being designed as something people can wear, hear through and speak to throughout the day.
That everyday positioning is reinforced by the launch of Ray-Ban Meta Audio, a 43-gram pair of audio-first glasses that can play music and podcasts, handle calls and connect to an AI assistant for up to 12 hours on one charge. The product is coming soon, rather than launching immediately in India.
The real shift is from assistant to agent
Meta says Muse will arrive on its AI glasses in the coming months. Users will be able to activate it by saying its name, but the more significant promise is visual context. Muse can respond to what the wearer is looking at, such as a product on a shelf, a flyer or a list of school supplies, and take action without requiring the user to describe the scene first.
That is a bigger ambition than adding a chatbot to eyewear. Meta is trying to make the glasses an interface for small decisions that currently require a phone: identifying something, asking what it means, remembering an item or acting on information in front of you.
Ranveer Singh helps make that future look fashionable and culturally familiar. The product specifications show where Meta thinks adoption will actually come from: comfort, battery life, clearer calls, useful camera features and an assistant that understands the wearer’s immediate surroundings. The strategic consequence is simple. AI glasses will not win by looking futuristic. They will win when using them feels more ordinary than reaching for a phone.