Facebook has introduced a new objective for Stories ads that incites users to start a conversation on Messenger.
The new ad objective was announced in a blog post by Mohit Rajani, Messenger Business lead product manager.
Rajani explained that the new Stories ads objective is available for Stories on Facebook, Instagram and Messenger itself:
“We know that when businesses place ads across a range of surfaces, including News Feed and Stories, it leads to an increase in conversions. This particular trend holds when businesses add multiple Stories placements to their campaigns, as well. In a recent test, seven out of nine brands that added the Messenger Stories placement to their Stories campaigns saw increased conversions—including app installs, add to carts, purchases or registrations—compared with campaigns that opted into single Stories placements.”
Over 500 million people are sharing Stories every day across Facebook’s ecosystem (including WhatsApp Status) and 40 million businesses are active on Messenger. Add to this the 3 million brands which are running ads on the apps every month and you understand how this new ad objective makes sense for the company.
This feature is now available to businesses with Messenger templates set up in their Facebook Ads accounts.
You might also like
More from Facebook
Facebook Launches Free Cloud Gaming Service In The US
Facebook announced the launch of a new free cloud gaming service that includes several games on the Facebook app and …
Facebook Dating Expands To Europe At Last
After a long wait - and a delay due to data protection concerns - Facebook Dating has finally launched in …
Facebook And Instagram Dropping Embedded Content Support On WordPress Sites
Facebook and Instagram embedded content will soon break on WordPress websites unless owners generate an app ID with a developer …
Facebook Bans Holocaust Denial Content
Facebook has announced an update to its hate speech policy, banning Holocaust denial content on its platform.
Facebook Removes 28-Day Attribution Model From Ads
Late last month, Facebook announced it's removing the 28-day attribution window in Facebook Ads. The change is effective as of …
Facebook Bans QAnon Across Its Platforms
Facebook is banning QAnon-related Pages, Groups, and Instagram accounts, even if they don't contain violent content.
Facebook Brings Netflix, Zoom, And More Features To Portal
Facebook has announced it's bringing Netflix, Zoom, new titles to its Story Time library, AR stories, and more to its …
Facebook NPE Forecast App Is Now Open To Everyone In The US And Canada
After launching its Forecast app in June, Facebook NPE is now making the app available to all users in the …
Facebook Expands Brand Collabs Manager To Public Groups
Facebook is starting to expand Brand Collabs Manager (BCM) to include Public Groups in a bid to help communities collaborate …
