Another tool for nonprofits to help them raise funds during the COVID-19 pandemic: The Donation Sticker is now available on Instagram Live broadcasts.
Instagram Live has seen a 70% jump in usage since the beginning of the pandemic. Now, Instagram is giving nonprofits a new way to benefit from this increased reach by extending the Donation Sticker to Live broadcasts.
To add the Donation Sticker to your Instagram Live broadcast, head over to the Stories tab (tap the camera in the top-left corner or swipe right) and select Live at the bottom of the screen. Then select Fundraiser, which appears with a heart icon in the middle of your screen to choose from over 1 million nonprofits. The selected organization will receive 100% of the funds collected during your Live stream.
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Once Live, you can see how many people have donated and how much was raised in real-time. You can also tap on “view” and see a breakdown of donors and individual contributions. A tap on “Wave” will let you thank donors in real-time.
All other Live features are available during a Live Fundraiser, so you can, for example, invite other people to join in and share your live stream.
Any user who creates or donates to an Instagram Live Fundraiser will unlock a special “I Donated” sticker that can be added to your Stories for a limited amount of time. The custom sticker was created by Brazilian community illustrator Leo Natsume.
In other news, TikTok also launched its own Donation Stickers this week.