Healthcare workers on the frontline of the battle against COVID-19 are the real superheroes. Nothing says it better than the new #SupportTheDoctors campaign from McCann Belgrade.
As the world is starting to think about what will happen after the COVID-19 pandemic, it has never been a better time to show our love and appreciation for the true heroes: the nurses, doctors, and all healthcare workers.
Among many initiatives, one campaign particularly caught my attention. McCann Belgrade just released a series of OOH posters that truly celebrate our heroes.
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Playing on the skin marks that PPE (Protective Personal Equipment) can leave on the faces of doctors, McCann Belgrade is associating doctors with superheroes such as Iron Man, Batman, and Spiderman.
The campaign was created by McCann Belgrade with the help of a 2D/3D artist from Serbia, Lidija Milovanovic.
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