Healthcare workers on the frontline of the battle against COVID-19 are the real superheroes. Nothing says it better than the new #SupportTheDoctors campaign from McCann Belgrade.
As the world is starting to think about what will happen after the COVID-19 pandemic, it has never been a better time to show our love and appreciation for the true heroes: the nurses, doctors, and all healthcare workers.
Among many initiatives, one campaign particularly caught my attention. McCann Belgrade just released a series of OOH posters that truly celebrate our heroes.
Related | TikTok Launches Donation Stickers
Playing on the skin marks that PPE (Protective Personal Equipment) can leave on the faces of doctors, McCann Belgrade is associating doctors with superheroes such as Iron Man, Batman, and Spiderman.
The campaign was created by McCann Belgrade with the help of a 2D/3D artist from Serbia, Lidija Milovanovic.
You might also like
More from Creative Campaigns
Kanye is a talented man, no doubt. But his latest dream of uniting adidas and Nike for a collaboration seems …
Amazon Luna will work seamlessly with Amazon-owned content streaming service Twitch, creating a new gaming powerhouse.
Pinterest announced a few updates for creators, including Story Pins in beta, a new creator profile, updated analytics, and more.