Healthcare workers on the frontline of the battle against COVID-19 are the real superheroes. Nothing says it better than the new #SupportTheDoctors campaign from McCann Belgrade.
As the world is starting to think about what will happen after the COVID-19 pandemic, it has never been a better time to show our love and appreciation for the true heroes: the nurses, doctors, and all healthcare workers.
Among many initiatives, one campaign particularly caught my attention. McCann Belgrade just released a series of OOH posters that truly celebrate our heroes.
Related | TikTok Launches Donation Stickers
Playing on the skin marks that PPE (Protective Personal Equipment) can leave on the faces of doctors, McCann Belgrade is associating doctors with superheroes such as Iron Man, Batman, and Spiderman.
The campaign was created by McCann Belgrade with the help of a 2D/3D artist from Serbia, Lidija Milovanovic.
You might also like
More from Creative Campaigns
This Week: The 10 Most Talked About TV Ads On Social
Welcome to the new edition of our 10 most talked-about TV ads on social media: future Captain Obvious, a touch …
Microsoft Is Bringing Voice Commands To Outlook Mobile
Microsoft is announcing the ability to do a lot more with your voice on Outlook mobile, than just search for …
LinkedIn Rolls Out Major Redesign, Makes Stories Available To All
LinkedIn is rolling out its first major redesign in the last five years and giving all members access to LinkedIn …
Kanye Wants An Adidas x Nike Collab To Support Community Growth
Kanye is a talented man, no doubt. But his latest dream of uniting adidas and Nike for a collaboration seems …
Amazon Luna Is The New Video Game Streaming Powerhouse
Amazon Luna will work seamlessly with Amazon-owned content streaming service Twitch, creating a new gaming powerhouse.
Instagram Reels Can Now Be Up To 30 Seconds In Length
Instagram Reels can now be double in length, get a 10-second timer, and also become easier to edit on your …
After 74 Years, Uncle Ben’s Becomes Ben’s Original
Food giant Mars announced its Uncle Ben's brand will change its name to Ben's Original to “create a more inclusive …
This Year Will Permanently Change The Creative Industry
This year has redefined how we work and how we interact with one another. There is no doubt it will …
Pinterest Introduces Story Pins And Other New Features For Creators
Pinterest announced a few updates for creators, including Story Pins in beta, a new creator profile, updated analytics, and more.
