Another tool for nonprofits to help them raise funds during the COVID-19 pandemic: The Donation Sticker is now available on Instagram Live broadcasts.
Instagram Live has seen a 70% jump in usage since the beginning of the pandemic. Now, Instagram is giving nonprofits a new way to benefit from this increased reach by extending the Donation Sticker to Live broadcasts.
To add the Donation Sticker to your Instagram Live broadcast, head over to the Stories tab (tap the camera in the top-left corner or swipe right) and select Live at the bottom of the screen. Then select Fundraiser, which appears with a heart icon in the middle of your screen to choose from over 1 million nonprofits. The selected organization will receive 100% of the funds collected during your Live stream.
Related | #SupportTheDoctors Because They Are The Real Superheroes
Once Live, you can see how many people have donated and how much was raised in real-time. You can also tap on “view” and see a breakdown of donors and individual contributions. A tap on “Wave” will let you thank donors in real-time.
All other Live features are available during a Live Fundraiser, so you can, for example, invite other people to join in and share your live stream.
Any user who creates or donates to an Instagram Live Fundraiser will unlock a special “I Donated” sticker that can be added to your Stories for a limited amount of time. The custom sticker was created by Brazilian community illustrator Leo Natsume.
In other news, TikTok also launched its own Donation Stickers this week.
You might also like
More from Instagram
Leaked: Instagram Is Working On An AI Chatbot
Images leaked by app researcher Alessandra Paluzzi show that Instagram is working on an AI chatbot. According to the images shared …
Instagram Introduces Search Ads Via Its Marketing API
Instagram Search Ads are now available to all advertisers via the Instagram marketing API. Just two months after it began to …
Instagram’s New Twitter Competitor Revealed
Instagram's rumored text-based Twitter competitor still does not have a name, but now we know what it might look like. The …
Instagram Now Lets Everyone Use GIFs In Comments
Instagram is now letting every user comment on posts and Reels with GIFs. I think we can all agree that if …
You Can Now Add Songs To Your Instagram Photo Carousels
Instagram says it is testing a new feature that lets users add songs to the photo carousels they share on …
Instagram Now Lets You Add Up To 5 ‘Links In Bio’
Instagram is rolling out a new feature for adding up to 5 'links in bio' - a feature doomed to …
Instagram Collaborative Collections Are The New Way To Save And Share Content With Your Friends
Instagram is introducing a new 'Save posts with friends' that lets you create a collaborative collection for you and your …
Instagram Is Testing A ‘Top 3’ Sticker To Boost Engagement
According to reports, Instagram is testing a new Top 3 sticker for Stories, allowing users to highlight favorite accounts, places, …