Netflix is disappointing its “true believers” as it starts testing video promotion of its original shows, between episodes of series they are watching. Are ads coming to Netflix?
True believers are not having it. On top of spearheading the on-demand TV revolution, Netflix is also loved for being an ad-free platform. And for most, this is how it should be. After all, Netflix is a subscription service, and we pay not to see ads, right?
Yet, it seems the company is willing to sacrifice user loyalty for growth. As spotted by TechCrunch, some users have started seeing video promotion for Netflix shows, between episodes of a series they were watching.
These “breaks” are supposed to help you discover more great content, as they push fullscreen video of content that Netflix’s algorithm personally recommends you should watch. But for many users who have come across this new feature, the self-promoti0n content recommendations could be the beginning of something even less fun: ads.
Despite the uproar coming from its most fanatic users, Netflix plans to keep going forward with the test. The company explains that the video promos are supposed to be skippable and that the feature will not be permanent: “We are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster.”
Are these video promotions really that bad though? I, for one, can never find what to watch on Netflix, and I would certainly welcome a few personalized recommendations.
You might also like
More from Other Platforms
Tinder Will Remove Social Profiles From Bios
Tinder says it will remove social profiles from bios as part of its updated community guidelines to keep the dating …
Discord Rolls Out Server Subscriptions In The US
Discord server subscriptions are available for all servers whose owners are in the US, ranging in price from $2.99 to …
Apple Redesigned The Entire iCloud.com Experience
Apple has given iCloud.com a major redesign, adding widget-like tiles that make the site look and feel a lot more …
Discord Launches Voice Channel Emoji Reactions
Discord has released Voice Channel Reactions, a new feature that celebrates one of the most popular behaviors on its platform…the …
Netflix Is Building Its Own Mobile Games Studio In Finland
Netflix has announced it is building an in-house mobile games studio for Netflix Games in Helsinki, Finland. Finland was chosen as …
Twitch Introduces New Ads Incentive Program To Help Streamers Monetize
Twitch has announced a new Ads Incentive Program that allows creators to insert ads in their streams for a predictable, …