Mozilla, the company behind the Firefox browser, announced it has acquired Fakespot, a startup that offers a website and browser extension that helps users identify fake or unreliable reviews.
Fakespot’s offerings can be used to spot fake reviews listed on various online marketplaces including Amazon, Yelp, TripAdvisor, and more.
Related | Hootsuite Launched Its AI-Powered Content Generator, OwlyWriter AI
Founded in 2016, New York-based Fakespot uses an AI and machine learning system to detect patterns and similarities between reviews in order to flag those that are most likely to be deceptive. Fakespot provides a rating or grade for the product’s reviews in order to help consumers make more informed decisions when making a purchase. The goal behind the company’s website and browser extension is to give users the ability to quickly see where deceptive reviews may be artificially inflating a product’s ranking in search engines.
“Fakespot will continue to work across all major web browsers and mobile devices, and the Mozilla team will be investing in continuing to enhance the Fakespot experience for its many, dedicated users,” said Mozilla Chief Product Officer Steve Teixeira in a blog post. “There will also be future Fakespot integrations that are unique to Firefox. The addition of Fakespot’s capabilities will make Firefox customers the best equipped to cut through deceptive reviews and shop with the confidence of knowing what they’re buying is high-quality and authentic.”
Mozilla says that with Fakespot, Firefox users will have access to a trustworthy shopping tool that will help improve the e-commerce experience. The company says it will introduce Fakespot functionality to Firefox over time.
You might also like
More from Tech
TikTok Begins Testing Tako, Its Own AI ChatBot
TikTok Tako is a new AI chatbot that could “radically change search and navigation” in the app. News of the test …
MissJourney AI: Fighting Biased Gender Stereotypes
Missjourney is an AI tool that generates images exclusively of women, from CEOs to leaders, superheroes, doctors and engineers. TEDxAmsterdam Women …
Google Product Studio Lets Merchants Create Product Imagery With Generative AI
Google is launching Product Studio, a new tool that lets merchants create product imagery for free, using generative AI. Google Product …
The OFFICIAL ChatGPT App Launches On iOS
OpenAI is launching an official ChatGPT app for iOS, sending a warning to all the unofficial apps out there. Finally. Months …
Puro Sound Labs launches New “Best Headphones For Kids”
Puro Sound Labs is launching the new BT2200 Plus, widely recognized as the best headphones for kids. The BT2200 Plus follows …
LG Launches Its Giant 49-Inch UltraGear Curved Gaming Monitor
LG's new UltraGear curved gaming monitor aims to compete directly with Samsung’s Odyssey G9, as it beats it on price …
Cala Is A New Web App That Dares You To “Swipe Left” On Meetings
Dubbed the “Tinder for canceling meetings,” Cala web app dares you to swipe left on useless meetings. Cala is a free …
New Beats Studio Pro Headphones Revealed In iOS Beta
The new Beats Studio Pro headphones could replace the aging Studio 3, adding personalized spatial audio to the Beat's lineup. 9to5Mac …